Pre Release:
before the release, its important to build awareness and exitment trough social media. I can do this through teasers, artwork or promo shot reveals, and short preview clips. After drawing attention to the up coming release i can then encourage people to pre save the music on streaming platforms and use consistent branding across all promotional content to increase brand recognition.
Release Day:
Launch the music an all the major streaming platforms and support it with promotional content like lyric videos, or a social media campaign. I could also engage directly to the potencial audience through live streams, posts, and updates to maximise how many people view my content.
Post-Release:
Continue promoting the release by uploading new content and by re posting/ sharing older content. This is also the stage where i can pitch the track to playlists. Its important for me to monitor the performance on streaming and social media platforms to identify whats working and refine my future marketing strategies.