Promotional content for musicians and people in the industry refers to marketing material released with the goal of promoting or bringing awareness to one’s image as a music professional or new upcoming releases. There are many methods but they all differ in popularity and successes. On this page I will research many of the potential methods that I could use to boost engagement on my final project, and find the ways most suitable to me.
Artist Branding
This is a vital part of advertising an artists brand as its often peoples first impression someone is often the one that lasts. Humans make rapid judgments so mastering first impressions often means a lot for your brand legacy.
Playlist Pitching:
Playlist pitching is the process of sharing your music to people on streaming platforms that curate playlists. This is a great way to gain new listeners in your niche or genre. While many focus on finding large private ran playlists, that have hundreds of thousands of followers. It seems that for more niche genres that pitching to smaller playlists with thousands of followers is more likely to help grow a solid fanbase. You can get in touch with artist by finding there name through there public profile and finding there social media pages, by getting in touch with them and networking online they might consider putting your music in the playlist if they like it.
When streaming platforms curate playlists, artists can send in their music pre-release. for example Spotify does
Visual assets (lyric videos, music videos)