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Unit 3 - Creative Portfolio

Re:Born Design Work

Project Inception

The Young Creatives were tasked with hosting an event on August 22nd. It would’ve needed to celebrate Born in Bradford’s cohort turning 18 this year and it would take place in the basement of the Loading Bay.

This would be the first time for most of us running a large event like this, thus it was important that we delegated roles for the project. I was appointed the lead creative on the project, in charge of making the creative decisions on the project, taking artistic lead. However, I felt as lead it was also important to listen and respond to the wishes of my group members throughout the inception of the project.

Concept

We had arrived to the collective conclusion that our project should be a birthday style party, with an ‘end of the world’ apocalypse theming.

As part of our pitch deck, I had sketched a mock up of the basement, using 3D modelling (on Rhino 3D) and digital drawings. (on Procreate)

The sketches aimed to depict the activities in scale, which included a drinks bar, photo booth and green space activity at the time.

One thing that had changed during development was the positioning of the active area. This was moved to the right of the entrance and Infront of it. Due to prior events setting up this way, it was the arrangement that the venue production team was used to and thus is what we adopted to using.

With further design development, I was able to draw up more of the space and what it would look like on the site. Specific areas for activity to take place began to emerge, which helped other people produce for the activity. For example, from the drawings, people were able to estimate the amount of posters we needed, providing visual aid for everyone.

Another part about rendering and previsualisation is that quick adjustments can be made to a design, giving instant feedback on how the space would work. When we decided that it would be more appropriate to use half the space, I was able to make adjustments to the model the same day and get feedback about how to approach where furniture and decoration should go.