Role of the Influencer
Trained and worked as an architect, Cathal Crumley is a social media influencer, who uses his platform to comment and engage with architecture.
As of recent, he finished a long review series, appraising several design entries for Helsinki museum of architecture competition. While he started his channel reviewing all entries for the aforementioned competition, his more popular videos are the video essays, which explores the externally creative side of architecture, through video games such as Dark Souls and Minecraft, as well as architecture as a story telling device. He also offers to review viewer’s works and portfolios through Patreon, which is a paid service.
Collaboration
On top of Cathal’s freelance work and online presence, he is also one half of The Future Blueprint, a podcast with Architect Dr Rebecca Jane. They delve further into surrounding the industry of architecture, both from the outside looking in, as well as through all stages of the professional aspects of architecture. Through monthly episodes and a variety of guests, new topics and perspectives can be discussed.
How Collaboration Influences Business
Through reviewing and participating in Cathal Crumley’s online presence as a person with a background in architecture, it has provided much needed insight into how I could conduct my business as a professional designer, who also has a background in architecture.
It also opens doors for people without architectural knowledge to interact and participate with my business. By breaking down topics into digestible social media posts, introducing external topics and people, the business may also enable people to access topics in architecture which they otherwise would not be involved in, but is highly relevant, such as environment, comfort, and ergonomics.