social media research
4 important types of advertising: the product appeal, advertising message, advertising media selection and advertising effectiveness research.
in the process of making an advert should include 4 important types. First the product appeal is the attitude of the group targeting towards to a particular product or brand is importance to study the consumer behaviour. Moreover advertising message is really effective to attract the audience, the goal to achieve a really good advertising message is to be clear and concise. avoiding meandering and wordy statements an example is ” i can find anyone’s email address” its clear who the audience will be with a simple sentence. Also in advertising there are six strategies that are commonly used :emotional, unique selling proposition, positioning , generic, brand image and preemptive.
advertising media selection is basically determined by a number of factors such as number of viewers, readers, listeners, characteristics of audience education, income family size or relative cost of various media. media selection helps advertiser to find which type of media to be used. Additionally the advertising effectiveness is the method to measure if the ads of a company are targeting the right audience. it measures if the ads have any successful influence on the target audience.
MY IDEA
im working with Elora, the product we are using is a mini bmx toy. im advertising this product for a non-conformity audience suggesting my target is aimed at everyone.from every social media platform we chose TikTok as my first choice but i figured out only 60% of my target audience browse in TikTok, so i changed my platform to YouTube, YouTube is also very diverse which makes easy to find my target audience. There was adverts i saw that influenced me in my idea, they reminded me of the tech-decks which are skateboard toys it helped me get more ideas and is great because it has many similarities that will give us many more ideas. The message im givng through the advert is to make people want to buy our product and that it is worth to buy. In the advert im planing to use real footage of people riding the BMX and photos of the mini BMX toy to link them both. i found the process of idea development ok because i also was intrested in in BMX and i liked to play with it and collect them.
i am using this recent and most watch apple advert in youtube that has reached about 5mil views. this advert is 30 seconds short which is great so it does not make the audience feel bored or making them want to skip the ad . Apple gives his phones interesting nick names to the Iphone 14, like ‘dynamic island’ to structures in the product making them stand out this is great to attract the audience.
In this second advert it’s an animated commercial featuring characters from well know movies that appear in mac Donald’s new mobile app example,this makes the viewers want to download the app as it is influenced by famous celebrities. With this simp,e 35secound advert mac Donald’s clearly informs you that you can enjoy a meal with loved ones, friends or family using the mac Donald’s mobile app. This is targeted to those who loved food macdonals and find it easier to pay online rather than grouping in a shop.
Task 2 Pre-Production Paper Work
Doing this paper work for the project was very useful since it helped me and my group gather as much ideas and get remind of them if we have forgotten something.
In the first page we wrote the details like the date of production, all the members in my group and most important the equipment need.
Morever, in the second page we have a list of the shots for the project. In the list we included the timings and where it will take place. According to our ideas we we were supposed to record all the shots outside but it was raining and I’m glad it did because it gave me and my team mates really great ideas which helped improving the shots in the paper work.
Lastly,in the last page we have done a risk assessment which is something we have to in consideration if anything goes wrong what is that we have to do if any risk happen and what are the actions we have to take because it can happen anytime we have to be cautious about it.
Task 3 Post-Production and Delivery
In Task 3 we are all being taught how to use Adobe Premier Pro for our advert. While making this advert I have gained more experience and skills on using Premier Pro which will be helpful for future projects and other tasks.
In premier pro i took my best shots and dragged it in to choose which ones to keep for my advert and i kept 6 out of my 29 shots, because most are double takes and some i just didnt want.
i started trimming my shots to make the advert shorter and giving velocity to some of my shots that was recorded slower. I do it because i dont want my audience to get bored and not wanting to watch the whole thing because it might be too long so im keeping it short.
i then added text talking about what my product includes and the different things you can do with it. Also i added few effects at my preferences like speeding up and adding shades In the beginning to look like a presentation with no music for half a second and then added loudrock music. This is great to engage and interest my audience, which also is linked to my product to show its extreme and challenging. Which is what my targeted audience is looking for.
My advert was looking very empty and i needed something like a logo. so i started drawing few examples and chose the one that i liked most and i had many ideas to do with the final logo. but i decided to put it in the end of the advert which fit perfectly and i really like the ending.
Lastly, i changed few little details like the order and replecing and adding more context and changing the volume. By doing this it makes small great differences that i needed in my advert.
Finally I have uploaded my video in a famous platform called YouTube.
Task 4 Presentation and Evaluation
in this project I had great feedback from it. Showing that my advert was good, but I think I could have improved many things. Starting with adding transitions, I have not yet learned how to make transitions properly and I’m working on that, and in my opinion my advert could have looked much better with transitions after each shot. Also the quality in the video including the background could have improved, like maybe recording outside in the light or in a more colourful background.Although i have no experience on recording, I’m happy with the shots I took, it was a fun task to do, but it was a bit stressing when I didn’t get the right shot or right angle I wanted.
Another task i did was producing ideas of my logo, i love drawing and coming up with new stuff so i thought of coming up with a made up logo with a cool font and it was a really cool task. The worst thing of making the advert was when I had to choose only a few from all of the shots I took because I liked many shots I wanted to include in the advert but I didn’t. Moreover what was hard was keeping my product straight it needed to be either leaning on something but i didnt like it that was so i got some threads and attached it to the bike and tried keeping it steady but my hand was very shaky and it was hard to get a good shot.
Tutor Feedback
I confirm that the attached assessment is all my own work and does not include any work completed by anyone other than myself and sources have been appropriately referenced.