I did this advert with: Honor, Dannyal
I recorded the shots and Dannyal use he axe to do the actions, we did 10 shots with the axe and counted the beats of the song, because we wanted to match the beats of the song. we used the axe in multiple things so you can see how resistant is and also safe, because we used it with a person to show tat it’s safe for kids and also you can use it as a cosplay tool, Halloween costume, or decoration.
I added a blue them to the ad because the axe is blue so it did suit the axe, and it looked good on it.
We did the ad short so it’s not boring and neither its too short I think it’s enough to catch your attention.
I did the add short so it’s not boring and it’s catchy.
I used the colour Blue as the theme because it’s the colour of the axe
I took some inspiration from these adds.
I did do some research in these ads and i took a lot of inspiration from them, because they’re energetic and fast, both of them are bout fizzy drinks and they’re very professional, they have energetic music, some good camera shots and they’re quite direct, I took all that from those adds, I aded some energetic music and some quick shots to my add, to make it catchy and entertaining
we thought that you can use our product as a cosplay tool as well or a halloween costume because its cheap and good.
DEMOGRAPHY AND RECEPTION THEORY
fr Demography I wrote the description of it, Demography is to who is the product made for age, race, ethnicity, i learned that you can use that to specify who are you advertising the product to.
Demography is the study of the growth, structure, and movement of human populations. It focuses on enumerations (censuses), which take stock of a population at a moment in time, and also flows of vital events—births, deaths, marriages, and migratory movements.
Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment. You can easily and effectively collect these types of information with survey questions.
That’s what I wrote for demography but I think I could have improved it and wrote more in there, add more detail and have more information from different sources.
Reception theory is
Stuart Hall’s Reception Theory
Stuart Hall suggested that media texts contain a variety of messages that are encoded (made/inserted) by producers and then decoded (understood) by audiences. Therefore what we see is simply a ‘re-presentation’ of what producers want us to see. learned to send messages to the audience by camera shots or texts or any colour or anything like that
In Reception theory I feel like I did write enough but maybe I should have added some examples to give more support to my point.
MEDIA TRENDS
In this part of the project i feel like i did a good research job and i wrote a lot about it, trends can be very different and they are all over the internet and not just there also on many more places, you can see these trends in movies, series,
Media trends often have have huge impact in our society and they’re very important to understand how to make an add because you can use them to make better advertisement to catch the audience using modern trends.
I wrote about the impact that has in society.
MEDIA
We decided to advert our product in TIKTOK because is the place where it would suit the most, our advert is quick and fast and is very short, 52% of users claimed that TikTok ads were fun and engaging, while 66% had a positive perception of TikTok advertising. The ability to reach a receptive audience is a huge bonus for advertisers since users are willing to engage with campaigns and don’t view ads as intrusive.
With TikTok’s predominantly youthful demography, you can connect and engage with many young members of the audience. TikTok for Business is an incredible all-in-one platform for advertisers. You can get everything you need to launch an impactful marketing campaign.
TikTok is used by a lot of teenagers and kids so its perfect for our product.
https://upbeatagency.com/are-tiktok-ads-effective-and-worth-the-investment/
we planned where and in what time we were gonna do our product so we were ready and organised to start with our add without any delays, I wrote the date and time and the persons I was gonna do the project with.
We planned the camera shots just to have an idea of what we are doing.
We had this form, where we put any hazard or dangerous using the camera and tri-pod, to be safe in and out of the campus while we recording. We did this before recording this is part of the pre production, we did this and noted it in this so we are safe.
I did a lot of experimenting with the logo and the video first i thought of using a red video to make it more colourful so it attracts more the attention of the audience but then I thought of changing the colour to blue because our product is blue as well so I made it the theme of the ad
I DOWNLOADED THE SONG FROM GOOGLE, THE SONG ITS EYE OF THE TIGER FROM THE MOVIE “ROCKY” WE USED THIS SONG BECAUSE IS ENERGETIC AND WE BELIEVED THAT IT WOUDL SUIT THE SONG AND MAKE IT BETTER IN MANY ASPECTS AND IT ACTUALLY DID MAKE IT BETTER, IT MAKE IT POWERFUL, IN OUR AD WE TRYD TO MAKE IT AS DIRECT AS WE COULD, BECAUSE LIKE THIS IT WOULD BE MORE CATCHY AND FUN, OUR MAIN AUDIENCE WERE KIDS AND TEENAGERS THATS WHY WE MADE OUR AD LIKE THIS SO IT GRABS THE ATTENTION OF THE AUDIENCE QUICKLY AND DIRECTLY.
Self Evaluating
In thus project I leanerd alot bit there are some things that I think I did right and some other that are wrong
Things that I did right
I did learn how to use the green screen, and I did good use of it by adding a blue colour in the background in my ad.
I did use the editing and I machet the scenes with the music, I think I did some good editing there.
The camera scenes I did record them and I think they’re very good for my first time using a camera.
Things I can improve on
I could make the video longer,
more planning. It needs more research.
Lack of teamwork, It was just me and Danyal in the group.
In Conclusion I think I could have do it better but i didn’t have my group it was just me doing the majority of things, I think I could have make it longer and with more detail and explanation.
I am satisfied with my project but i feel like needed more support because sometimes i was struggling with some certain things. I think i did a good job with the camera shots.
I feel like I did a decent job i could definitely could do it better if I had another chance or I could improve certain things.
editing the video I learned and make good used of the green screen, adding a blue background, before that I used a yellow then a red and finally I stayed with the blue because the product is blue as well so i made it the theme of the product.