Ideas
My original idea was to make a social media advert to advertise some sweets. The inspiration for doing a social media advert that advertises sweets comes from looking at different types of social media adverts that advertise sweets.
Research and Inspiration
There were two social media adverts that helped me get some insipration with my advert.
The first one that I looked is a Snickers advert that shows Mr Bean trying to keep up with some Samurai’s and attempting to jump towards a roof but falls down which leads to one of the Samurai’s giving Mr Bean a Snickers bar in which he eats the Snickers bar turning into a Samurai. The idea that I got from this social media advert was to show the person tasting the product.
The second social media advert that I looked at advertised sweets made from a company called Rowntree’s Random’s. In the Rowntree’s Randoms advert, the camera zooms towards the different packaging of the product and shows the actual sweets unpacked. The idea that I got from this social media advert was to zoom in to the actual product iteself.
I had to think about which sweets I was planning to use. I was originally thinking about using Fruit Pastiles for my social media advert. However whilst looking at different social media adverts that advertise different types of sweets, I decided to use Snickers for my social media advert.
The reason for using Snickers comes from the idea that my Creative Media teacher (Em Brogden) gave me which was to use the product as a source of energy for the main character in the advert. Looking at the Snickers social media advert, I was inspired by their slogan that they use in their social media adverts which is ”you’re not you, when you’re hungry”.
This helped me decided to use Snickers for my social media advert.
I wrote 3 scripts on Studiobinder on what my social media advert would look like.
Locations
These are the locations that I was planning on using.
Lister Building corridor
C13 classroom
C18
Storyboard
I took pictures of Zakariya and made my storyboard using Google Slides. I used those images and also I used some images from Google. The storyboard was not fully accurate for there were different angles that I used alongiside different rooms.
Cast
Originally I was going to use Zakariya for my social media advert however I decided to use Favour for my commerical for he seemed more confident then Zakariya.
Pre Production
I have found the pre production for my social media advert really easy like making my storyboard, selecting my locations and planing which dates to shoot to be quite easy for I asked Favour which days he would be available which resulted in us agreeing to a day that we would shoot and also telling Favour to wear the same clothes for continuation purposes.
Also I was able to test out Adobe After Effects and play around with the software.
Using Adobe After Effects
I was able to get used to Adobe After Effects and learn new things about the software like how to fade in and out the logo and not preferable use music for Adobe After Effects for my Creative media teacher (EM Brodgen) has told me that there is no feature which allows the user to fade in the music. I decided to export the video without any music and then edit again on Adobe Premiere Pro for it allows the music to fade in.
Idea on how to make my social media advert
I planned on editing most of my footage on Adobe Premiere however I would make my outro on Adobe After Effects.
This is my outro that I have made on Adobe After Effects.
Problems and issues that I have went through whilst production
I had a problem on Monday 30th of September in which the footage I filmed on the Zoom Q8 camera was pixelated. I returned the equipment back to Central Media thinking that I wasn’t going to film anything in the Afternoon however my Creative Media teacher (Em Brogden) recommended that I use the Canon camera. Her advice was very beneficial for the picture quality looked much better and with the help of her and my teammate Favour who helped with demonstrations on how to use the Canan camera that I filmed on my Iphone, I found myself more familiar in using the Canon.
On Thursday 3rd of Ocotber I wasn’t feeling well. I messaged Favour on the 3rd of October regarding the fact that he didn’t have to wear the exact same clothes on the following week because I was thinking about possibly starting the project from scratch. However on Monday 7th of October when I returned back to the college, I saw Favour wearing the exact clothes that I requested him to wear. This helped me use the footage that I shot with Favour on the day that my Creative Media teacher (EM Brodgen) requested the I use the Canan camera instead of the Zoom Q8.
On Thursday 10th of October Favour was not available to shoot any scenes for my Snickers social media advert.
On Thursday 17th of October Favour responded to my Teams email in which I asked if he was available to shoot rest of the footage and if he would come in the the clothes that I requested him to wear. Unfortunatly he replied to my teams email saying that, the clothes that I requested him to wear were unavilable. We ended up agreeing to shoot rest of the footage on Friday 18th of October.
Friday 18th of October
On Friday 18th of October, me and Favour agreed to shoot rest of the footage on Monday 21st of October for the the clothes that he was supposed to wear today were too wet. Also I decided to change locations for the filming of my social media advert by deciding to shoot all the scenes that I was supposed to shoot in C13, in C10 due to deadlines.
Monday 21st of October
On Monday 21st of October, I thought I filmed all the scenes for my commerical however, I forgot to film a scene with Favour putting his thumbs up and smiling after he eats the Snickers Bar. However I decided to due time restraints that it would be best to export my social media advert without that scene.
Thursday 24th of October
On Thursday 24th of October, I finished editing all footage with Favor on Adobe Premiere Pro and exported it on Youtube.
Strengths
One of my biggest strengths when it comes to producing my social media advert is getting familiar with Adobe After Effects for I feel that I know how to use Adobe After Effects. I feel like I have been great at communicating with Favour on what times we are both available to film scenes for my social media advert. I also feel like I am more familar in using the Canan camera which is all thanks to the demonstrations that I have filmed on my Iphone from my Creative Media teacher (EM Brodgen) and my crew member Favour Bakare and also using the Cana. whilst filming has helped improve my knowledge on how to use it.
What would I would differently?
I wished, I would have practised more in using the Canan for at the time I felt the Zoom Q8 was an easy camera for me however when using the Canan, I found it to be more advanced then the Zoom q8 and had more features.
I wished that on the 21st of October that I printed off my script so that I could remember what scenes to film.
This is my self writtin self evaluation.
