{"id":339,"date":"2025-09-19T12:11:23","date_gmt":"2025-09-19T11:11:23","guid":{"rendered":"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/?p=339"},"modified":"2025-09-27T22:53:22","modified_gmt":"2025-09-27T21:53:22","slug":"case-study-3-procreate","status":"publish","type":"post","link":"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/2025\/09\/19\/case-study-3-procreate\/","title":{"rendered":"Case Study 3 &#8211; Procreate"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\">Humble Beginnings<\/h4>\n\n\n\n<p>Procreate launched with humble beginnings in 2011 for Apple iPad devices. being inspired by the capabilities of the original iPad during Apple&#8217;s presentation, the company based in Australia set out to make the best drawing experience for the hardware. Now, after years of consistent updates that add features for artists, several applications that support animation and portable drawing, Procreate stands as one of the essential applications for the iPad and has become an industry standard for creative&#8217;s in industry.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-content\/uploads\/sites\/1120\/2025\/09\/image-8-1024x572.png\" alt=\"\" class=\"wp-image-491 size-full\" srcset=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-content\/uploads\/sites\/1120\/2025\/09\/image-8-1024x572.png 1024w, https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-content\/uploads\/sites\/1120\/2025\/09\/image-8-300x168.png 300w, https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-content\/uploads\/sites\/1120\/2025\/09\/image-8-768x429.png 768w, https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-content\/uploads\/sites\/1120\/2025\/09\/image-8-1200x670.png 1200w, https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-content\/uploads\/sites\/1120\/2025\/09\/image-8.png 1293w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We\u2019re never going there. Creativity is made, not generated.<br>You can read more at <a href=\"https:\/\/t.co\/9Fgh460KVu\">https:\/\/t.co\/9Fgh460KVu<\/a> \u2728 <a href=\"https:\/\/twitter.com\/hashtag\/procreate?src=hash&amp;ref_src=twsrc%5Etfw\">#procreate<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/noaiart?src=hash&amp;ref_src=twsrc%5Etfw\">#noaiart<\/a> <a href=\"https:\/\/t.co\/AnLVPgWzl3\">pic.twitter.com\/AnLVPgWzl3<\/a><\/p>&mdash; Procreate (@Procreate) <a href=\"https:\/\/twitter.com\/Procreate\/status\/1825311104584802470?ref_src=twsrc%5Etfw\">August 18, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Human-First Approach<\/h4>\n\n\n\n<p class=\"has-normal-font-size\">In addition to being a pioneer of software in the creative industry, Procreate has also become a pillar of support for artists and designers. This couldn&#8217;t be more clearly demonstrated than with their most recent stand against Generative AI. <\/p>\n\n\n\n<p class=\"has-normal-font-size\">Amidst the every growing concerns with Generative AI&#8217;s impact on artists and creative industries Procreate CEO James Cuda put out a statement strongly positioning the software company&#8217;s position on its stance.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">With other creative software companies such as Adobe, implementing Generative AI in their products, artists became sceptical of the its purpose: Whether it was truly a tool for creatives, or a tool for Adobe to collect user data through their subscription process.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">In response, Cuda doubles down on Procreate&#8217;s human-first approach, listening the artists and professionals when deciding what they most uphold, it&#8217;s users&#8217; or technological trends.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 29%\"><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\">Championing Creatives<\/h4>\n\n\n\n<p class=\"has-normal-font-size\">Having used Procreate&#8217;s applications and services for more than 10 years, it has remained a constant medium in my creative process for many projects. <\/p>\n\n\n\n<p class=\"has-normal-font-size\">Through this exploration of their history and values as a business, it has provided compelling encouragement for my business to make a firm stance on human creativity amidst concerns for generative AI. It emboldens my business&#8217;s values of supporting the interests of artists and designers and provides a reason for people to support the business, based on cultural and technological factors.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"1024\" src=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-content\/uploads\/sites\/1120\/2025\/09\/image-7-991x1024.png\" alt=\"\" class=\"wp-image-490 size-full\" srcset=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-content\/uploads\/sites\/1120\/2025\/09\/image-7-991x1024.png 991w, https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-content\/uploads\/sites\/1120\/2025\/09\/image-7-290x300.png 290w, https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-content\/uploads\/sites\/1120\/2025\/09\/image-7-768x794.png 768w, https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-content\/uploads\/sites\/1120\/2025\/09\/image-7-1486x1536.png 1486w, https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-content\/uploads\/sites\/1120\/2025\/09\/image-7-1200x1240.png 1200w, https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-content\/uploads\/sites\/1120\/2025\/09\/image-7.png 1788w\" sizes=\"auto, (max-width: 991px) 100vw, 991px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/procreate.com\/\">Procreate \u2014 Creative apps designed for iPad<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/procreate.com\/ai\">Creativity is made, not generated \u2014 Procreate\u00ae<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/web.archive.org\/web\/20221108233946\/http:\/\/www.fingerpainted.it\/2011\/03\/24\/a-look-at-procreate-a-new-painting-app-for-the-ipad\/\">A look at Procreate, a new painting app for the iPad | iPhone, iPad and iPod fingerpainting blog<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/procreate.com\/insight\/2021\/10-years\">10 years of love and passion in Procreate.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.xda-developers.com\/why-are-we-avoiding-adobe\/\">Alternatives to Adobe software are great, but why are we avoiding Adobe anyway?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Humble Beginnings Procreate launched with humble beginnings in 2011 for Apple iPad devices. being inspired by the capabilities of the original iPad during Apple&#8217;s presentation, the company based in Australia set out to make the best drawing experience for the hardware. Now, after years of consistent updates that add features for artists, several applications that [&hellip;]<\/p>\n","protected":false},"author":973,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-339","post","type-post","status-publish","format-standard","hentry","category-unit-3-creative-portfolio"],"_links":{"self":[{"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-json\/wp\/v2\/posts\/339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-json\/wp\/v2\/users\/973"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-json\/wp\/v2\/comments?post=339"}],"version-history":[{"count":5,"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-json\/wp\/v2\/posts\/339\/revisions"}],"predecessor-version":[{"id":675,"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-json\/wp\/v2\/posts\/339\/revisions\/675"}],"wp:attachment":[{"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-json\/wp\/v2\/media?parent=339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-json\/wp\/v2\/categories?post=339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/14990109\/wp-json\/wp\/v2\/tags?post=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}