{"id":925,"date":"2024-11-18T11:34:05","date_gmt":"2024-11-18T11:34:05","guid":{"rendered":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/?page_id=925"},"modified":"2025-02-13T13:37:11","modified_gmt":"2025-02-13T13:37:11","slug":"level-3-project-2-task-1-research","status":"publish","type":"page","link":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/level-3-project-2-task-1-research\/","title":{"rendered":"Level 3: Project 2, Task 1 &#8211; Podcast | Research"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-official-gmi-blog wp-block-embed-official-gmi-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"7XtTTH19ps\"><a href=\"https:\/\/www.globalmediainsight.com\/blog\/youtube-users-statistics\/\">YOUTUBE STATISTICS 2025 (DEMOGRAPHICS, USERS BY COUNTRY &#038; MORE )<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;YOUTUBE STATISTICS 2025 (DEMOGRAPHICS, USERS BY COUNTRY &#038; MORE )&#8221; &#8212; Official GMI Blog\" src=\"https:\/\/www.globalmediainsight.com\/blog\/youtube-users-statistics\/embed\/#?secret=zd5UnH3joQ#?secret=7XtTTH19ps\" data-secret=\"7XtTTH19ps\" width=\"580\" height=\"327\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Most YouTube viewers are from the USA, meaning tailoring information related to their systems is usually the most efficient &#8211; unless your niche is a specific area\/country. For example, converting all currency to USD will be understood by the majority of your audience, without them having to seek external sources to translate into their currency. Most people are able to estimate how much USD is, converted into their local currency, rather than the exchange rate from GBP.<br><br>However, displaying\/communicating all prices in the worlds most well known currencies (USD\/EUR\/GBP), or the currency of the majority your audience, will allow a large portion of your audience to directly understand the prices mentioned. This is why a large percentage of UK YouTubers list prices (in thumbnails, video titles, captions and descriptions, etc) in USD, as well as adjusting some terminology and information to reach a wider audience without much confusion.<br><br><a href=\"https:\/\/www.globalmediainsight.com\/blog\/youtube-users-statistics\/\">https:\/\/www.globalmediainsight.com\/blog\/youtube-users-statistics\/<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"921\" height=\"985\" src=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/image.png\" alt=\"\" class=\"wp-image-1003\" style=\"width:377px;height:auto\" srcset=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/image.png 921w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/image-281x300.png 281w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/image-768x821.png 768w\" sizes=\"auto, (max-width: 921px) 100vw, 921px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"630\" src=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/image-1.png\" alt=\"\" class=\"wp-image-1005\" style=\"width:377px;height:auto\" srcset=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/image-1.png 794w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/image-1-300x238.png 300w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/image-1-768x609.png 768w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"1024\" src=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.30.55-977x1024.png\" alt=\"\" class=\"wp-image-1008\" style=\"width:378px;height:auto\" srcset=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.30.55-977x1024.png 977w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.30.55-286x300.png 286w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.30.55-768x805.png 768w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.30.55-1466x1536.png 1466w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.30.55-1200x1258.png 1200w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.30.55.png 1708w\" sizes=\"auto, (max-width: 977px) 100vw, 977px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"1024\" src=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.32.19-793x1024.png\" alt=\"\" class=\"wp-image-1010\" style=\"width:378px;height:auto\" srcset=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.32.19-793x1024.png 793w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.32.19-232x300.png 232w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.32.19-768x992.png 768w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.32.19-1189x1536.png 1189w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.32.19-1586x2048.png 1586w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.32.19-1200x1550.png 1200w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-content\/uploads\/sites\/787\/2025\/01\/Screenshot-2025-01-23-at-14.32.19.png 1708w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>To prepare for my podcast, I found and researched similar podcasts, their style, and their audiences. <\/p>\n\n\n\n<p>The first podcast I looked at was &#8216;Voicenotes with Jordan Theresa&#8217;. In this podcast, the host discusses topics such as events in her life, thoughts, pop culture, trends, fashion, life advice, and anything else she feels relevant. The host, Jordan Theresa, is also a YouTuber with <a href=\"https:\/\/www.youtube.com\/@jordanatheresa\">her own channel<\/a> where she makes video essays about pop culture, feminism, sociology, and more. Most of the audience comes from her main channel, as they are invested as her as a person and interested in her life &#8211; wanting more personal and relaxed content from her. We can assume most of the podcast listeners also watch her YouTube videos, or are subscribed to it.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: secret santa but it&amp;apos;s just me and jack so it&amp;apos;s not really a secret\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/3tCGbeq5WmUfY4gvD3SGUw?si=72d65ab1f5614d5e&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>YouTube Channel:<\/strong> <a href=\"https:\/\/www.youtube.com\/@voicenoteswithjordantheresa\/videos\">https:\/\/www.youtube.com\/@voicenoteswithjordantheresa\/videos<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: #457 \u2013 Jennifer Burns: Milton Friedman, Ayn Rand, Economics, Capitalism, Freedom\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/2MAi0BvDc6GTFvKFPXnkCL\/video?si=665687f03fca4f05&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>YouTube Channel:<\/strong> <a href=\"https:\/\/www.youtube.com\/@lexfridman\/videos\">https:\/\/www.youtube.com\/@lexfridman\/videos<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Taking Down the Mafia - FBI Agent Mike Campi Tells His Story\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/4PIErllOO06wFHyX4LkGLH?si=b4361f3189a64dce&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>YouTube Channel:<\/strong><a href=\"https:\/\/www.youtube.com\/@JamesEnglish\"> <\/a><a href=\"https:\/\/www.youtube.com\/@JamesEnglish\">https:\/\/www.youtube.com\/@JamesEnglish<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>When researching this podcast, I found that the YouTube channel was noticeably less successful than it is on Spotify, and that they had stopped posting on that platform over a year ago. <\/p>\n\n\n\n<p>The most views they had accumulated all together, from the YouTube channel, is only 8,022&nbsp;views. They had 97 subscribers and 33 videos since joining the platform on 20th September 2020.<\/p>\n\n\n\n<p>Wheres, on Spotify, the most recent podcast episode is from the 31st December 2024 &#8211; less than four weeks ago, a the time of writing. It has a 4.7 star rating, with 503 reviews in total.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: &quot;The Most Hated Woman&quot; of 1988\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/4HIbrI2ckotPHTh6REyR73?si=138da3b623844695&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>YouTube Channel: <\/strong><a href=\"https:\/\/www.youtube.com\/@unladylike\/videos\">\/\/www.youtube.com\/@unladylike\/videos<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A similar occurrence appeared with this podcast. It is available to stream on both Spotify and apple music, however, it is seemingly more successful on Spotify. <\/p>\n\n\n\n<p>On both platforms, it has the same 4.8 star rating, but on Apple Music, there are less reviews of the podcast. on Spotify, it has 417 ratings, whereas on Apple Music it only has 259. From this, we can interpret there are more listeners overall on Spotify.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: YANF Revamp &amp; Rewind: The Red Pill\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/7wC6rC9b3qoDwW4KM6iJJN?si=f15732678b6a44b6&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>YouTube Channel:<\/strong> <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/your-angry-neighborhood-feminist\/id1339226131\">https:\/\/podcasts.apple.com\/us\/podcast\/your-angry-neighborhood-feminist\/id1339226131<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To prepare for my podcast, I found and researched similar podcasts, their style, and their audiences. The first podcast I looked at was &#8216;Voicenotes with Jordan Theresa&#8217;. In this podcast, the host discusses topics such as events in her life, thoughts, pop culture, trends, fashion, life advice, and anything else she feels relevant. The host, [&hellip;]<\/p>\n","protected":false},"author":718,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-925","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-json\/wp\/v2\/pages\/925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-json\/wp\/v2\/users\/718"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-json\/wp\/v2\/comments?post=925"}],"version-history":[{"count":56,"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-json\/wp\/v2\/pages\/925\/revisions"}],"predecessor-version":[{"id":1252,"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-json\/wp\/v2\/pages\/925\/revisions\/1252"}],"wp:attachment":[{"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10681127\/wp-json\/wp\/v2\/media?parent=925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}