The YouTube partnership program (YPP) allows creators to earn revenue from adverts as well as giving them access to more youtube resources, support, and monetisation features.
To join the program, a creator would need either:
- 1000 subscribers and 4000 valid public watch hours in the past 12 months
- 1000 subscribers and 10 million valid public short views in the past 90 days
Creators also need to meet this criteria:
- Follow the YouTube Channel Monetisation Policies.
- Live in a country/region where the YouTube Partner Programme is available.
- Have no active Community Guidelines strikes on your channel.
- Make sure that two-step verification is turned on for your Google Account.
- Have access to advanced features on YouTube.
- Have one active AdSense for YouTube account linked to your channel or be ready to set one up in YouTube Studio if you don’t already have one (only create a new AdSense for YouTube account in YouTube Studio – learn more).
Over the last few years, YouTube has taken steps to strengthen the requirements for monetisation so that spammers, impersonators and other bad actors can’t hurt the ecosystem or take advantage of good creators producing high-quality content.
To apply for membership in YPP, channels must meet eligibility thresholds related to watch time and subscribers. Following application, YouTube’s review team ensures that the channel has not gone against YouTube’s monetisation, content and copyright policies. Only channels that meet eligibility thresholds and follow all of our guidelines will be admitted to the programme, which makes them eligible to receive access to ads and other monetisation products.
However, how much a creator will earn isn’t a set amount or estimate.
There are no guarantees under the YouTube partner agreement about how much or whether you’ll be paid. Earnings are generated based on a share of advertising revenue from viewers watching your video.
YouTube
Contrary to popular belief, YouTube revenue is not earned through each view, but instead, is pay per ad view. There are also other factors tat effect these rates, such as:
- Watch-through rate. If a viewer watches less than 30 seconds of the ad, it won’t count as a view.
- Location. YouTube’s CPM (cost per thousand impressions) varies per region. If you’re in, say, Norway, you’ll likely get paid more than if you’re in, say, the United States.
- Industry. YouTube’s CPM varies by industry. You could get paid more if you’re making content for the stock market than the pet industry, for example.
- Available ad formats. Different ad types tend to net better views and different CPMs.
- Competition. If advertisers are competing with each other, the bidding process for YouTube ads is going to be higher, resulting in a higher CPM.
YouTube pays you for the amount of ad views your video gets. If your video has a million views but no advertising on it, you won’t be making any money. If your video has a million views but only 10,000 ad views, you’ll be making money only on the 10,000 ad views.
YouTube makes money off the advertising space, so they will pay based on how much exposure your video generates for that advertising space.
Hootsuite
| YouTube revenue by ad views | |
|---|---|
| YouTube revenue per 10K views | $100 – 300 |
| YouTube revenue per 100K views | $1,000 – 3,000 |
| YouTube revenue per 500K views | $5,000 – 15,000 |
| YouTube revenue per million views | $10,000 – 30,000 |
| YouTube revenue by video views | |
|---|---|
| YouTube revenue per 10K views | $50 – 70 |
| YouTube revenue per 100K views | $500 – 700 |
| YouTube revenue per 500K views | $2,500 – 3,500 |
| YouTube revenue per million views | $5,000 – 7,000 |
On top of this, creators must meet a minimum of $100 (£80.65) before they are able to withdraw the money, and creators won’t receive their money until a month after requesting to payout (e.g. earning $100 in January means you won’t get hold of the until the end of February).
Check payments for your previous month’s earnings are issued between the 21st and the 26th of the month and can take as long as four weeks to arrive at your payment address.
YouTube Help
There is no fixed amount that YouTubers are set to make, as many different factors come into play, such as ad types, ad blockers, ad watch time, engagement, and channel popularity. However, there are rough estimates on how much a creator could make if these factors weren’t involved.
So, as per the data from YouTube creators, the answer to the question “How much money does 1 million YouTube views make?” is around $1,700 – $30,000 for each video with 1 million views.
FreshLearn
So, If your channel has videos with competitive keywords and if people don’t use ad blockers to bypass ads, you could make six times as much from ads:
- 1,000 Views: If a YouTube channel gets 1,000 ad views, it typically earns $1.5 – $30, with an average of $15 across all industries.
- 100,000 Views: Reaching 100,000 ad views can typically earn $150 – $3,000, averaging $1,500. Hence, with 100,000 daily ad views, you might make around $45,000 monthly.
- 10,00,000 Views: If your YouTube channel hits 1 million ad views, you can earn $1,700 – $30,000, with an average of $15,000 across all industries and niches.
In 2022, YouTube announced they would be starting a mini version of the YPP, where creators could have earlier access to the program features and funding, such as fan-funding, certain shopping features, and channel memberships.
To join this smaller version of the program, you would need:
Once you’re in YPP, you can start your earning journey with fan funding and Shopping features. To turn on fan funding and Shopping features, review and accept the Commerce Products Module. Learn more about the module and how to turn on fan funding and Shopping features.
Fan funding & Shopping features
When you join YPP with 500 subscribers, you can earn money through these monetization features if you meet their eligibility requirements:
YouTube
- Channel memberships: lets viewers join your channel through monthly payments and get access to members-only perks you offer, like badges, emoji, and other goods.
- Super Chat & Super Stickers: your fans can buy Super Chats to highlight their message within live chat or Super Stickers to get a fun animated image that surfaces in live chat.
- Super Thanks: lets you earn revenue from viewers who want to show extra gratitude for your videos.
- Shopping: lets you connect your official merchandise store to YouTube and showcase your products.
To earn money from YouTube, creators must also adhere to a set of rules and restrictions of content, including:
- Inappropriate language
- Violence
- Adult content
- Harmful acts and unreliable content
- Recreational drugs and drug-related content
- Firearms-related content
- Controversial issues
- Sensitive events
- Enabling dishonest behaviour
- Inappropriate content for children and families
- Tobacco-related content
- Incendiary and demeaning
YouTube has always had a set of Community Guidelines that outline what type of content isn’t allowed on YouTube. These policies apply to all types of content on our platform, including videos, comments, links, and thumbnails. Our Community Guidelines are a key part of our broader suite of policies and are regularly updated in consultation with outside experts and YouTube creators to keep pace with emerging challenges.
We enforce these Community Guidelines using a combination of human reviewers and machine learning, and apply them to everyone equally—regardless of the subject or the creator’s background, political viewpoint, position, or affiliation.
Our policies aim to make YouTube a safer community while still giving creators the freedom to share a broad range of experiences and perspectives.
YouTube
On top of these, creators also need to be careful of copyright and channel strikes.
https://support.google.com/youtube/answer/2814000?hl=en-GB
More in depth community guidelines:
Spam and deceptive practices
- Fake engagement
- Impersonation
- External links
- Spam, deceptive practices and scams
- Playlists
- Additional policies
Sensitive content
Violent or dangerous content
- Harassment and cyberbullying
- Harmful or dangerous content
- Hate speech
- Violent criminal organisations
- Violent or graphic content
Regulated goods
Misinformation
Educational, documentary, scientific and artistic (EDSA) content
In addition to Community Guidelines, creators who want to monetise content on YouTube must comply with Monetization Policies.