Project 3, Task 1 – Channel Research

Jordan Theresa is a video essay and social commentary channel. The videos usually consist of pop culture analysis’ and current trends, as well as the issues they caused and how they are formed (capitalism, racism, socioeconomic issues, mental health, ableism, etc). She delivers information without bias and then shares her opinions on the topics at the end of the video.

The channels views and subscribers spiked during January 2023.

The numbers spiked once again between January 23 2024 and March 24.

She keeps her thumbnails consistent, usually making a background of related images and new articles and then a picture of herself, from the video, in the middle. The editing on all the videos is consistent, and kept simple, using stock footage and and screenshots. Her background is organised and simple, with few things that could potentially distract a viewer. The channels colours are pink and white and she uses the same font on all her thumbnails, during videos and for branding.

The earliest recording of the signature font that is used throughout the channel.

Bryony Claire

The channels uploads within the last six months.

The channels description.

The channels basic information and statistics.

The channels four most viewed videos.