Throughout my time on this course, I have experimented with various different ideas. Starting with Dreams, I was able to refine my editing and idea generation as well as delving into light painting. In Journey, I recognised how to create a narrative across multiple pieces and developed my semiotic skills while further developing editing and work in the studio. Most recently in Future, I was able to work to a brief to create a truly amazing image that was featured by the company we were working for. I experimented with making my own props and using models for my photography. For this project, I have decided to choose my specialist practice as “Product photography”. With use of the studio, my semiotic analysis and clever use of lighting, colours and editing, I believe that I will be able to make a fitting product that is able to combine product photography with the theme of “Fear”.
My idea for this project is to either take an idea or technique that can be used in later product shoots and practice it with this project or to advertise something that I can link to fear in some way. A technique I could practice that could be useful is “Cloud Tanking”, which is talked about further in my specialist industry practice research. However, I am leaning slightly more towards the idea of advertising something to do with fear. When I think of fear and advertising, a link that I can think of is Halloween Advertising. There is plenty of companies that sell separate autumn or Halloween themed items, so advertising for them around this time of the year would be a good idea. Finding a company to do this style of advertisement would be fairly easy, all that they would need is to be a fairly well known company with a recognisable product based around this time of year. My mind immediately goes to the pumpkin spiced latte from Starbucks. They are a big company that are known for selling these in autumn, so it would be perfect. Analysing Halloween advertisements would also be good to do so I can learn the composition, colour palette and other ideas that companies put in to make their adverts memorable.
To make sure I keep up with how my work is going and make sure I stay on the right track, I will be adding a small conclusion under every section so I can summarise how everything has gone. This will allow me to stay consistent and put my views on every part of this project in a clean and concise way so I can follow it.