Fear: Pecha Kucha (Research)

Script

  1. This is my Pechakutcha, blah blah
  2. Set ground rules, alex is an idiot, cant believe i actually have to say this
  3. Please no mentions of skibidi toilet or hawk tuah, it has been done before for some reason and i just want it get it out of the way before we start
  4. Research into the idea of fear, many different ways to do this, however in kulvinders lesson we used mindmaps.
  5. Go over some of the things on the mindmap, reason why polish people are on there, you can see the arrows pointing to the top for our artist
  6. Polish man, talk about colour palette and how it would match with chosen specialisation
  7. Go over specialisation, product shoots, name mark mawson and mark wonnacott.
  8. Focus on composition. These pictures show the front on with some text to show what the product is and what it stands for. How can we do advertisements mixed with fear?
  9. Halloween advertisements. Companies like kipling, heinz and guinness have done similar things.
  10. Colour palette, audience participation, ask what colours people typically associate with halloween.
  11. Reveal the colours, comment on how they were taken from adobe colour picker as a triad. Say that they are a bit bland and dull and could use some improvements
  12. These examples have been taken from ads directly. Comment on how much better they look. More depth and vibrance to catch the eye better
  13. This is the first draft, using the adobe colour wheel colours with the composition i would be looking for. Doesnt look great, so itll need some changes
  14. This is the same example but using the more vibrant colours shown in the ads. Already a big improvement from the previous one
  15. Finishing touches, things typically associated with halloween. Bats, witches etc. any other things could be added in at this point.
  16. Well Recognisable, seasonable drinks for easier promotion, trendy, all the white girl rage, large audience
  17. I also chose them because of these other adverts, using warm lighting, known for festive shoots etc.
  18. Test shoot we did, trying to create the warm lighting with the purple background. Background can be altered in photoshop, but warm lighting worked quite well, sorting out imperfections soon
  19. Overall, my research and this project should be able to help me further advance not only my abilities to use the studio or work to a brief, but will further allow me to discover more about my specialisation and what I can do to make it work better.
  20. Ty <3

Conclusion

Through my research, I have identified a way that I can link my specialist practice with the topic of “Fear.” Through research into various artists and advertisement, I have been able to come up with an idea and show off my findings in a concise way that makes sense.