In my previous project, I explored the theme of “Novel.” This theme allowed me to experiment with the ideas of advertising products within a world different from our own, using ideas taken from reality and applying it to fiction. This was interesting to experiment with and I got a lot of good practice that I can apply to different areas. I was able to make use of various props, learn set design, explore colour theory and semiotics and make further use of models. I also explored using AI to come up with creative taglines for the advertisements. I am hoping to do something different for this project while blending techniques that I have previously used with some new ideas.
My aim is to create a jitter lapse, a photography style where multiple photos are threaded together in a timelapse with one common characteristic, e.g. photographing every red car you see on the road. However, I will be blending together product photography and aqueous photography with this style to create a jitter lapse for a product of my choice. I will be using a product that can fit into a 30x30x30cm acrylic box so I will be able to submerge it and use paint to create the effect of clouds by the side of it. My current thought process is using Monster Energy drinks to allow for multiple different colour combinations and flavours. These will all be blended together by using Adobe Premiere Pro and the final will be showcased in a video format. I will also be using sound design to create an effective advertisement for the product.
During this project, I will be using multiple different programs and doing lots of different shoots, so tracking my progress will be difficult but essential to staying on top of it. This will allow me to structure how I use my time to more effectively complete it.