I’ve chosen the sin of Lust, defined as strong sexual desire, because I think there are many ways to interpret it artistically.
The look will take inspiration from bondage wear, which I will look into the history of and how it’s been used in high fashion.
I’ll also be researching what it means for something to be avant-garde, as well as makeup for both runway fashion and editorial and case studies from both parts of the industries.
Fashion and Editorial Research
What is makeup for fashion?
https://www.onlinemakeupacademy.com/makeup-academy-blog/how-a-makeup-artist-works-at-fashion-shows
What is makeup for editorial?
Editorial makeup means anything for publication. This includes magazines, websites, social media and newspapers. Like makeup for runway, editorial makeup needs to be cohesive with the outfit, but unlike runway makeup where the focus is the clothes, there is more focus on the makeup and model instead. Editorial makeup should tell a story to the viewer.
https://www.vlccinstitute.com/blogs/fashion-editorial-makeup
Case studies of hair and makeup artists for fashion and editorial
Runway Fashion- Dominic Skinner
Dominic Skinner is a fashion makeup artist and MAC Senior Makeup Artist, as well as current makeup designer for Cabaret on the West End. He originally wanted to work as a painter, but switched to makeup
Editorial- Sandy Nicha
Nichakamol Everett, more commonly known as Sandy Nicha, is an editorial makeup artist based in New York City. She moved to New York from Thailand at a young age, where she was inspired by the creative scene in the city. She’s worked for a variety of magazine clients, including many editions of Vogue and Elle around the world, L’Officiel, Ladygunn and Numero Netherlands. She’s also worked for advertising campaigns for fashion brand Prabal Gurung, jewellery brand Adore Adorn and R.E.M Beauty. Sandy Nicha consistently pushes for inclusivity in the beauty industry. She also has a successful social media presence from creating content on TikTok and Instagram talking about her experience in the industry and giving advice to beginner makeup artists in the editorial industry.
References:
“Sandy Nicha – Makeup Artist.” MODELS.com, 2019, models.com/people/sandy-nicha. Accessed 20 Apr. 2025.
“ABOUT | Sandynicha.” Sandynicha, 2024, www.sandynicha.com/about. Accessed 20 Apr. 2025.
“MAKEUP | Sandynicha.” Sandynicha, 2024, www.sandynicha.com/portfolio. Accessed 20 Apr. 2025.
What is Avant Garde and how does it relate to makeup, hair and fashion?
Avant Garde refers to experimental methods or ideas in culture, such ass art, fashion and music.
Avant garde makeup and hair is usually used in fashion and includes creative use of colour and texture that pushes boundaries. Avant garde makeup usually goes against current trends to create something new that people will talk about. An example of this would be the makeup Pat McGrath did in the 2024 Maison Margiela Spring couture runway, which people talked about and tried to recreate for months after the show. It also takes inspiration from other forms of art other than makeup. Using the Margiela show as an example again, there are references to Victorian porcelain dolls.
In fashion and clothing, avant garde pieces break boundaries both technically and conceptually. Examples of Avant Designers are Richard Quinn and Iris Van Herpen, who are both known for using experimental silhouettes in very different ways.
I think that despite the makeup for my look being more simple, it still counts as avant-garde because of the concept.
Mower, S. (2024). Maison Margiela Spring 2024 Couture Collection. [online] Vogue. Available at: https://www.vogue.com/fashion-shows/spring-2024-couture/maison-martin-margiela#gallery-collection [Accessed 7 May 2025].