Marketing Research

“A marketing strategy refers to an organisation or person’s plan of action created to sell or advertise a product or service. It is fundamental to the overall business strategy and is designed to guide the company’s marketing efforts, tactics, and resources in a coordinated and cohesive manner.”

(American Marketing Association, n.d.)

This is important because a strategic marketing strategy aims its products to a specific category of people.

“A marketing strategy refers to a long-term plan formulated by a business to achieve specific organisational objectives. The plan details how the business will reach its target market, and the exact process it will follow to turn potential customers into actual consumers of the company’s products and services.”

(CFI Team, 2023)

This is important because a long-term marketing strategy is vital for consistency so businesses potentially gain more consumers and don’t lose sales or customers.

Marketing is much more than simply selling or publicity.
The Chartered Institute of Marketing’s definition of marketing is:
“The management process responsible for identifying, anticipating and satisfying customer requirements profitably.”
It involves:

• Understanding who your competitors are, the context and
  environment you operate in and relevant trends and developments
• Identifying and understanding your current and potential audiences
• Understanding these audiences’ needs and preferences
• Providing a service or product that your audiences want and value at the right price, place and time
• Reaching and communicating with your audiences
• Engaging them and retaining their custom.

The current target audience is the next generation or ‘GEN Z’. Our current and potential audience are the current consumers.

The audiences needs and preferences would be upgrades and the Eco system. An example would be Apples Eco System. How everything from the iMac to the Apple Watch all link together and how you can use Airdrop throughout all products.

Privacy: No one has privacy like Apple, and this could be one reason why people buy iPhones. With Advanced Data Protection, not even Apple can access your data. Due to ADP America & the UK almost banned the sale of all iPhones due to the FBI/Government not being able to tap any phones with ADP Activated.

Right Price: If an iPhone is too cheap no one will buy it because they will think it will be too cheap and crap. If an iPhone is too expensive no one will buy it because they won’t be able to afford it but if it’s at a reasonable price sales will skyrocket. Place & Time: Apple releases there new iPhone, iMac etc. line around September which creates a hype for all consumers. Once Apple announces release dates for there phones they are almost immediately sold out as everyone wants to buy it which leads Apple and other retailers to create a 2 week delivery gap between the sale date so they can sort through all sales.

Communication: Constantly communicating with audiences because of design aspects. When it comes to Apple products a consumer does not necessarily need to see a logo to point out an Apple Product but rather the design aspects give that away.

A marketing strategy is understanding your audiences much more to be able to sell the product and continue selling it; furthermore, it is understanding your audiences needs and desires.

“Marketing experts estimate the average person sees between 4,000-10,000 advertisements or related marketing materials every day”

(Nancholas, 2023)

This is important because seeing 4,000 – 10,000 advertisements is extensive so having adverts that are unique or that stand out is crucial.

Our Visiting You programme is designed exclusively for schools like yours. Due to popular demand, we have now expanded our offering to cover all Bradford district schools with postcodes BD1–BD21.

The National Science Media Museum incorporate a variety of different marketing strategies. Aiming the social media advertisements towards ages 14+. The NSMM’s target audience includes a range of different people ranging from young children to old grandma’s and grandpa’s. The NSMM has effectively used various marketing strategies to attract people of all ages and backgrounds.

The NSMM offers a programme called ‘Visiting You’ for young children who may not have access to the internet or social media. The programme is available for schools across the Bradford District from BD1 all the way to BD21. Their dedicated team is tasked with the crucial job to bring young children towards the Museum. The team offer a variety of sessions including: Light, Sound, Invent and Imagine topic (which teaches pupils to work and think scientifically and creatively) or Storytelling Day, which weaves together literacy and science for EYFS and KS1 students.