My research took a week and i looked into a lot of adverts. I looked into how they filmed these, what music they incorporated and how they got their product across. I looked into youtube adverts with companies like JD and Gucci. They both used celebrities and upbeat music that matched the style of the advert.
I also looked into instagram adverts and how they show their products to the customer. The merchandise is shown clearly, the price and shipping is all shown and offers/deals can be given to the customer.
With filming we all helped each other with the camera and microphone. We managed to get used to used all the equipment and quickly learned how to use it. We went to different setting, tried different shots and everyone in my group got their clips that they could later edit.
The editing process went smoothly, and i managed to put all my recordings together. I then put music in throughout the full advert. I made a logo on premiere pro with multiple images and inserted the picture at the end of the advert. The text was added, including information about the price, shipping and how the game works.
The strengths of my advert has been keeping to schedule and being able to film all of my groups advert on time. We split the time we got in equal parts (one hour and 20 minutes), so we all had a good chance of finishing filming on the same day.
We were successful at that and we didn’t need all that time at the end. Ideas like, where to shoot our videos and how long to make them. We In my group there is Maya and Omar, and we all helped film each others advert. We used the zoom Q8 camera and a tripod to get good, still shots.
We worked well in a team and came up with new ideas all the time. We all had the same product, so our weakness was trying to make different adverts. We all had different timings for our shots, and made sure we were happy with our clips after we filmed them. We tried different locations when filming, so we went off campus and then ended up filming on campus because it didn’t work out.
I have learned how to use a camera and a tripod which i rarely use and it was good to get a feel of the equipment. I also learnt how to edit properly on adobe photoshop and adobe after effects. Adding music and pictures went smoothly and i managed to finish editing in time.
What i could have improved:
If i did this project again i would make the video longer and show the product more and it could’ve given me the chance to add more information. My advert was shot vertically so it was the correct format for TikTok. However if i went one step forward i could have added in trends from TikTok so the video would match for the app.
I could have used music that children listen to so the video would capture their attention. Also adding more information about where to get the product for example writing, link in bio’, or ‘link in the corner of the video’. Many people buy products from TikTok like this and it would’ve been more recognisable as a TikTok advertisement.
Next time when i work with cameras and filming equipment i will have knowledge from this project to help me then. The same goes to using editing apps, premiere pro and adobe after effects. I need to improve on my editing skills and i will slowly learn throughout these projects.
I confirm that the attached assessment is all my own work and does not include any work completed by anyone other than myself and sources have been appropriately referenced.
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