Interview Questions
- What interests you in the role?
- I like the fact that I’d be contributing to the museum and helping bring in more people, advertising to the city. I’d be managing social media accounts and helping to maintain a positive public image.
- It’s very dynamic because it requires strategic thinking and creativity which is what I strive in.
- Can you give an example of working as part of a team?
- I would say having an important role for each team member. One member could be great at creative design, someone else specialises in marketing research and a project manager can make sure that the deadlines are met. I’d say effective communication is necessary and making sure that take advantage of everyones strengths.
- What do you think are your greatest strengths and how could you bring them to this role?
- I would say verbal and written communication skills. I would say I’m good at creating things meant for a target audience for social media. I like doing research and looking into things a bit deeper so I can cater to everyone and make sure we capture the eye of anyone.
- Which communications channels do you think are going to be the most influential in the next 5 years?
- I would say new technology like virtual reality and interactive content on social media. Everyone has some form of social media these days, in the UK it’s actually 86% of people. I would say social media has replaced almost everything for example, we use it for the news, to look for products, to network and make money from.
- Can you tell us about a brand that you like and why you think it’s successful? Perhaps give an example of some digital content you particularly like from this brand.
- Apple is one my favourite brands because of it’s strong brand image. I like their marketing strategies and the new features they always have in their technology. Apple also have a commitment to helping customers and providing good resources. Every year they are consistent with their new iphones and they know how to grab a customers attention with their new upgrades and colours.
- If you were creating a piece of digital content (for any social media channel of your choosing), how would you go about planning this? What do you need to consider?
- Planning digital content involves identifying the target audience, selecting a platform, and considering the timing and frequency of posts. I would say it’s important to maintain brand consistency and to look at statistics to make sure theres a continuous improvement.
· In collaboration with the Marketing Manager, you will support the delivery of a comprehensive CRM marketing strategy including email marketing and income generation.
· In collaboration with the Senior Press Officer, you will support media relations activity including tracking and reporting coverage and assisting with press views, photocalls and filming.
Have experience of media relations
· Have commercial marketing experience
· Have working knowledge of Tessitura, or a similar CRM system
In my opinion, I think the interview went quite well and I enjoyed the process too. It was a good learning process