Task 1 – research and development
This advert is talking about a red velvet new flavour from OREO adding the quote ‘Looking for something to sweeten your life?’ Which captures the target audiences’ attention through that saying people will start buying the product. The idea of putting it in cups and adding with ice cream increases how delicious it is for the target audience which will make more people buy it. a good detail I have noticed as well as there is a section where the recipe is put in step by step which will show how safe and natural the product is.
This advert is talking about a burger deal that is going to be 50% off only for a certain which is going to capture viewer’s attention to b get that deal before time is out. the poster grabs attention by the cheese melting on the burger which shows how delicious it is. I think the editing techniques used for this picture to come out like that was just to cut half of it and putting all the details about this special offer which made it so much better vision wise.
Demographics
With nearly four billion users worldwide, the power that social media sites hold in growing a business cannot be denied. Crafting an effective social media marketing plan requires understanding the finer details of its users. So aside from knowing what the most popular social media platforms are, it would also help to really know who those users are, starting with the age demographic of social media users.In the United States, social media usage is higher among users aged 18 to 29. But what about on a global level? Worldwide, what age group uses social media the most?
Technical Requrirements
Social media age demographics of users worldwide
According to recent research, global consumers aged 20 to 29 are the biggest users of social media—not entirely dissimilar to social media age demographics in the US. Those in this age group make up nearly one-third (32.2%) of all social media users worldwide. Of these users, the majority are male. They make up 18.1% of all social media users, compared to female users aged 20 to 29, which constitute 14.1%.
Users aged 30 to 39 form the second-largest group, with 22.2%. Like the younger age group, male users form the majority. Of all the social media users worldwide, 12.1% are males aged 30 to 39, while 10.1% are females from the same age group.
The data analyzing the social media age demographics of global users worldwide shows that the third-largest age group is 40 to 49. They account for 14.4% of the total number of active social media users worldwide.
This is followed by users aged 13 to 19, who make up 13.1%, and those aged 50 to 59, accounting for 9.8% of all social media users. The age group with the least number of active social media users is 60 and above. Just 8.4% of global users fall in this age group.
This social media age demographics research shows that in post-teenage years, the older the demographics, the less likely they are to be active on social media. According to experts, this may be because young adults tend to use social media as a go-to source of information. The older generation, on the other hand, is typically more skeptical and prefers to rely on traditional mediums like television for information.
Advertising and Marketing Basics
Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. For some specialized products or services, additional rules may apply.
Children
If you advertise directly to children or market kid-related products to their parents, it’s important to comply with truth-in-advertising standards. (Questions about kids’ privacy? Check out the FTC’s resources about COPPA, the Children’s Online Privacy Protection Act. The FTC also has a special page about food advertising to children and adolescents.)
Endorsements, Influencers, and Reviews
If you use endorsements in your marketing, do they meet the standards of the FTC Act and the FTC’s Guides Concerning Use of Endorsements and Testimonials in Advertising And what about social media influencers? If your business works with influencers or if you’re an influencer yourself, are you both taking necessary steps to clearly disclose material connections? Find out more by consulting FTC compliance materials. You’ll also find resources about consumer reviews, including information about complying with the Consumer Review Fairness Act.
Environmental Marketing
Companies are offering consumers an ever-growing assortment of “green” options. But whether your environmental claims are about the product or the packaging, you’ll need competent and reliable scientific evidence to support what you say. Find out more by consulting the FTC’s revised Green Guides. Have you spotted what you think might be a deceptive claim or practice? File a complaint.
Health Claims
Companies must support their advertising claims with solid proof. This is especially true for businesses that market food, over-the-counter drugs, dietary supplements, contact lenses, and other health-related products.
Made in USA
Do you promote your products as “Made in the USA”? Under the law, some products must disclose U.S. content. For others, manufacturers and marketers who choose to make claims about the amount of U.S. content need to know about the FTC’s Made in USA Labeling Rule and Enforcement Policy Statement on U.S. Origin Claims. Is your company up on what’s required?
Online Advertising and Marketing
The Internet connects marketers to customers across the country and around the world. If you advertise online, remember the rules and guidelines that protect consumers also help businesses by maintaining the credibility of the Internet as a marketing medium. In addition, truth-in-advertising standards apply if you sell computers, software, apps, or other products or services. (Questions about kids’ privacy online? Read about the Children’s Online Privacy Protection Act.)
Telemarketing
The FTC’s Telemarketing Sales Rule helps protect consumers from fraudulent telemarketing calls and gives them certain protections under the National Do Not Call Registry. Companies also need to be familiar with rules banning most forms of robocalling. If you or someone working on your behalf is telemarketing products or services, know the dos and don’ts before you plan
I confirm that the attached assessment is all my own work and does not include any work completed by anyone other than myself and sources have been appropriately referenced.