Bibliography

wolkswagen India(2011). The Volkswagen Story Revealed- Enjoy the Engineering. [online] Youtu.be. Available at: https://youtu.be/q-Uo3OuVApA?si=PRoyC5y_dujlyNxq .

radek wiglasz (2015). VW Golf GTi Casino Commercial. [online] Youtu.be. Available at: https://youtu.be/2wBUYG6_YMI.

Renault UK (2022). l new Renault Megane E-Tech 100% electric. [online] Youtu.be. Available at: https://youtu.be/Pmu2dZAXAK4?si=nLGB50-JRNGtBxRw.

IDEA:

My idea for the FMP is to link it with the idea I had for NMMS which was about cars. But I will be making a commercial about cars and maybe only promoting a specific car or brand. My first plan was to have a short advert of a family car and just shots of the car with no story and plenty of editing. Although the plan I am going for at the moment has a story that will be related with muslims in the holy month of ramadan, and I chose to make it about muslims and ramadan because it is not often seen in commercials and also because ramadan was around the corner.

STORYBOARD:

For the Ai images below I have used the website Leonardo.

In the first slide is 2 men with stylish clothes entering a Renault vehicle. The next slide is the 2 men driving in the highway chatting. the following slide is sun setting and the prayer call playing and both get serious and listen respectfully. the last slide is them both getting out with religious clothes.

PLAN PROPOSAL:

Scene 1: A car (Renault) a shot of 2 stylish men getting in the car and riding in the streets having fun chatting and laughing.

script- in the journey of life. Every moment is precious.. and every mile is a memory.

scene 2: close up shots of the leather seats , the dashboard and the steering wheel.

script- experience luxury and comfort.

scene 3: after a while sun starting to set and the passenger person notices and suddenly the call to prayer begins. They both focus and get serious.

script-Some moments call for reflection… reminding us of what truly matters.

scene 4: they park up somewhere and when they both get out it they transition to modest clothes and both pray together.

script- in every journey, there is a pause—a time to connect, reflect, and be present.

scene 5: final close up shots of the car.

script- Because at the end of the day.. we are all the same. One family,One world.

Tagline on Screen: Renault – For Every Journey, Together. Ramadan Mubarak.

this will be background sound:

this will be the call to prayer:

ROLES:

script voiceover- azan

director- asia

camera- asia

model- my brother

editing- asia

car- my brothers car ( 2015 Renault)

EQUIPMENT:

camera: sony A7

tripod

rim light

my brothers cars

PROJECT CONCEPT:

The concept for this project is because of the lack of commercials in the UK that do not involve islam. And since its the month of ramadan I would like to represent the beauty of islam and the people. Moreover there is a large sum of islam population in the UK, its the second largest religion running in the UK, recording around 4million muslims or 6.0% since 2021.

Wikipedia. (2023). Islam in England. [online] Available at: https://en.wikipedia.org/wiki/Islam_in_England.

‌stating “The settlements with large number of Muslims are Bradford, Luton, Blackburn, Birmingham, London and Dewsbury. There are also high numbers in High Wycombe, Aylesbury, Slough, Leicester, Manchester and the mill towns of Northern England.” Meaning, a large percentage of muslims from different cities inside the UK will be interested into giving a chance to look at this commercial and consider buying the car in the commercial.

ACTION PLAN AND TIMETABLE:

week 1. script + action plan

week 2. test shots on a good day

week 3. make posters and other marketing strategies

week 4. real test shots

week 5. editing

week 6. presentation + evaluation

PROGRESS

on week 1 I was able to finish my script and action plan on time since it was short and straight forward. on week 2 I wanted to do my test shots but did not go as planned, did not have the equipment needed and cancelled it.

week 3 made a poster easily using canva. The process was had my brothers Renault car parked next to a mosque, it was landscape so I cropped it to make it look like a poster. then added a islamic quote from the holy Quran in white colour. furthermore I put on shading from the left fading to the right.

week 4 was when I thought I made test shots but actually used them as real test shots. this is when I had to use my problem solving skills because I only had one chance to do my shots with my actor/model who’s my big brother and his car. The issue was that he was busy with exams/work and and had one chance to record but my mistake was that most of the time I did not press record properly or was not focused properly which meant I did not have enough content to edit it and did not come out how I wanted it to be. although I had a back up plan which was to have my best friend Azan Iqbal as my actor and use his dads car.

finally, with what I had, I did what I could and got it edited in CapCut since its the most easiest app to work on and I have got experience with it. while editing I added some filters, the first few clips have a greyish tone to make it seem like a normal boring day. then to the rest for the transition I added a filter that makes the colours stand out more and vibrant because the colours in the recordings were very pale looking at first.

before

after

moreover for the voice over I wanted to have text added as-well and I was not sure on what fonts to use. At first I was playing around with fonts I liked and colours I liked and that’s what I got in the picture above, but i wasn’t happy with the way it looked. until I was scrolling on tiktok and got inspired by a TikToker named stiffsullivan, the tiktok he made was a short film about the new pope and I was caught by how well the text was done and the style I really loved how it looked. that had simple font in italic but the colour was a yellow/mustard tone which makes it stand out without needing it to be in a bigger size like it was the first try, I was worried it will be odd looking but in the end I was happy with it.

for the end I wanted to be different change things up a little and I found this creator in tiktok “abdiwr” and had a template with post credit scene and for fun I added a screenshot of my commercial and it looked pretty good so o did my own. add post credits with a bit of humour in the text.

improvements:

I would want was to properly plan my shots and angles all in a lot of detail and precision because on the day of shooting I got very stressed knowing I had really short period of time to record everything and figured I might not be able to record again with him anytime soon because my brother was busy. Another thing would be to book the equipment longer and have my timings right so I’m not stressed about giving it back in time. Make sure my backup actors are free and able to record if there will be any issues will my first actor. Overall I had no big issues in the process and I I’m somewhat happy with the outcome and I hope my audience does too. I would like to learn how to use Adobe illustrator and be comfortable and used to it in the future.