{"id":937,"date":"2023-10-11T15:03:12","date_gmt":"2023-10-11T14:03:12","guid":{"rendered":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10662936\/?page_id=937"},"modified":"2023-10-19T01:00:06","modified_gmt":"2023-10-19T00:00:06","slug":"final-assignment-marketing-strategies","status":"publish","type":"page","link":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10662936\/final-assignment-marketing-strategies\/","title":{"rendered":"Final assignment. Marketing strategies"},"content":{"rendered":"A marketing strategy\u00a0helps a company remain in sync and relevant with\ntheir target audience, provide the necessary products, events or facilities for\nthem and try to find a way to communicate that information. Without a defined\nstrategy it\u2019s impossible to know who the audience you want to attract are or\nwhat they would like to see from what is being offered, meaning whatever is\nbeing promoted will not reach those it needs to reach and inevitably lead to a\nloss of money. Understanding how to market a specific product can give you\ninsight on what works and what doesn’t for the future and present world we live\nin.\n\n\n\nSome examples of marketing strategies are:\n\n\n\nContent marketing; Content marketing is a centred around creating,\npublishing, and distributing content for a targeted audience online\n\n\n\nDirect marketing; Direct marketing is a form of communicating where an\norganisation reach out directly to a pre-selected customer and supply a method\nfor a direct response, It is also known as direct response marketing.\n\n\n\nAdvertising; Advertising aims to put a product or service in the spotlight\nin order to gain attention from the general public. Advertisement can be used\nto create a hype around something making people feel inclined to purchase the\nproduct or service.\n\n\n\nSocial media marketing; Social media marketing is the use of social media\nplatforms and websites to promote something specific. social media is normally\nused to engage an audience of ages 18 to 29.\n\n\n\nBrand familiarity<\/strong>\n\n\n\nBrand familiarity is one of the biggest and most important side to marketing\nand is something that almost every business wants to achieve. Edelman’s survey\nresults prove that 81 percent of customers need to feel a sense of trust and\nfamiliarity to a brand before they purchase anything from them. Brands build this\ntrust with their audience to keep them in engaged and create a good impression consequently\nhaving a large following of loyal consumers who are sure to return. An\neffective marketing strategy can take your brand from unknown to familiar and,\nultimately, well-known. But that’s certainly not the only benefits marketing\nhas. A marketing strategy has a domino effect. Once a brand begins to market to\nits target audience, the foundation of the business forms. Your sales team will\nthen lean on a solid foundation and have the right tools to help convert leads\nacross the sales funnel.\n\n\n\nScience media museum marketing approaches<\/strong>\n\n\n\nThe science and media museum promote themselves through social media and\nespecially through their website. creating fun and interesting pages all about\nthe exciting future that lies ahead. Having information so easily accessible to\nthe public eye can be extremely affective as it includes minimal effort for the\nconsumer to access. Analog is another way they reach out to the public to market\nthemselves. they have magazines posters and cards that are distributed to the\ngeneral public to keep their relevance in society. These cards often have a\nsmall invitation to an event that is taking place hoping that the card will\nmeet the right person and they will visit. On top of physical posters, they\nhave online ones found on social media or on street signs with a digital image.\nBillboards also fit this category and play a huge part in promotion as they are\nviewed by hundreds of people per day depending on where they are located. the\nmuseum also is the face of Bradford City of culture 2025 and this gives them an\namazing advantage in remaining relevant and boosting visitor numbers to the\nestablishment.\n\n\n\nVisitors to the museum\n\n\n\nThe museum gets approximately 187,000 visits annually with more than half\n(59%) being family groups but on an individual basis the age range for visitors\nis between 5-15 years of age. (NSMM,2023), Leaving a huge area for improvement\nin that aspect. Trend awares unfortunately amount to 15 percent of the total\npercentage of visitors compared to the rest of the cultural segments. AS\ncultural segment further known as engaged community drivers holds the biggest percentage\nin visiting the museum. This tells us that the museum engages best with the\nparticular interests of that group such as Spirituality and science and lacks\nfun and engaging facilities\/ events for the younger trend awares.\n\n\n\nWho are the trend awares<\/strong>\n\n\n\nThey are all about big ideas and are looking for something out of the\nordinary.\u00a0The trend aware segment are independent-minded, but conscious of\nhow the public view them. They are happy to be unique and different from the\nrest of society as long as what they\u2019re doing shows them to be ahead of the\ntrend. They are usually the cultural segment who adopt thing early and don\u2019t\nneed things to have a proven track record before they get involved. Making\ndiscoveries makes them feel accomplished however are they not opposed to\npopular shows or famous movies. (Morris Hargreaves McIntyre, 2023). However\nmost things mainstream are mostly a pass. For Trend Awares, engaging with arts,\nculture and heritage can be a difficult thing to do. Although they have\ninterest in learning facts, they want to explore these ideas with their friends\nin a casual manner. Ultimately, they want to learn with a more emotional\napproach oppose to a classroom environment. They like their intelligence been\nchallenged and love exploring culture socially.\n\n\n\nAnalysis of what they do to engage trend awares<\/strong>\n\n\n\nThere are numerous ways in which the museum attempt to engage with the trend\naware segment. One of those ways is through cinema and visual events that they\nhold. An example of a visual event that they held quite recently was the All\nNight Lord of The Rings Marathon which ran through the whole night and into the\nearly hours of the morning. This attracted the young trend awares as it was an\nexciting concept with an opportunity to experience something on their own\nterms. Another example of their tactics to bring them in at the moment is using\nthe their (Imax) cinema is to showcase new blockbuster movies. This keeps the\nyoung trend awares engaged in the museum although it\u2019s shut down. Using the\nlanguage of film to reach out to the masses can be beneficial to keep the\ntargeted cultural segment engaged with the museum.\n\n\n\nMy conclusion of my analysis<\/strong>\n\n\n\nThese things are useful to keep the necessary people interested in the\nmuseum however doesn’t give the museum an advantage in terms of, increased\nnumber of visitors and relevance in society. Whatever they are offering to keep\nthe trend awares interested such as cinema, can be found and offered in many\nnumerous places around town. The museum doesn’t have something independently\nunique that appeals to that segment. What’s needed is for the museum to offer a\nunique experience that can’t be bought at a cheaper price anywhere else.\n\n\n\nMy idea to target trend awares<\/strong>\n\n\n\nMy idea involves the art of sound and music to engage with the trend awares\ncultural segment. The name for this project for short is I.M.S stemming from\nInteractive Music Studio. Consisting of state-of-the-art recording and\nproducing equipment to enable the adventurous youth to create something they\ncan be proud of. This idea came about after conducting in depth research into\nwho the trend awares truly are as people. Gaining a deeper understanding gave\nme insight into what would engage with each of their unique characteristics.\nSuch as a desire to be trend setters, unique and adventurous. Music is a\nspectrum in which people from all walks of life can express themselves through\nand feel empowered. Thus, coming up with the I.M.S project seemed extremely\nrelevant in roping in the targeted segment. Within the museum my plan is to\nhave I.M.S hubs, and these will consist of 4 rooms along a corridor\/ section of\nthe museum with a staff member present in each. Consumers will have the\nopportunity to record their own tracks, edit them, remix international\nclassics, hear up and coming artists and be the first to know of any new\nreleases. In order for this idea to work, the museum must reach out to big\nmusic platforms such as GRM daily, P110, One extra and linkup tv. Building\nconnections with famous brands such as these will be imperative to ensure the\nmuseum has good links and knowledge in up-and-coming trends in music. This\nwould appeal to the trend awares because they would inevitably feel confident\nin the museums source of information. This knowledge will be passed to them and\nthey can find themselves being ahead of the wave. I.M.S is based on the fun\naspect of learning. Trend awares are a cultural segment who thrive in\nenvironments they feel they are able to have control over. The I.M.S project\nprovides a fun opportunity for trend awares to learn at their own pace doing something\nthey enjoy (music). (Incandence music therapy blog 2022\/23) “Recent\nresearch supports the beneficial link between fun in learning and long-term\nmemory. Educational psychologists are in agreement that people learn and retain\nmore information when the learning is associated with strong positive emotion.\nThis can be useful to keep loyal consumers coming back for that same positive\nbuzz they got the first time.\n\n\n\nWhy music<\/strong>\n\n\n\nMusic has been found to be a form of expression for young people (trend\nawares) as it covers a wide spectrum of ways to release internal thoughts and\nturn them into something cool. It gives them an opportunity to stand out from\nthe rest of society and have complete control over the product they put out.\n(Incandence music (2022\/23). Giving a platform where trend awares can be at the\nforefront of creating something phenomenal can really help boost the museums\nrevenue in terms of how many people visit.\n\nIn conclusion I believe my idea to launch the I.M.S hubs is an extremely\nstrong way to engage with the trend awares as it plays on their love for adventure,\nlearning and desire to stand out. I.M.S provides a solution to the lack of\nvisitation (to the museum) by this cultural segment and has massive potential\nto be at the forefront of exciting events the museum holds.\n\nReference list<\/strong>\n\n\n\nMorris Hargreaves McIntyre. (2023) Stimulation<\/em>. Available at: URL\nhttps:\/\/www.mhminsight.com\/culture-segments\/stimulation\/\n\n\n\nwww.incadence.org. (n.d.).\u00a0Why Do Teens Specifically Love Music? |\nIncadence Music Therapy Blog<\/em>. [online] Available at:\nhttps:\/\/www.incadence.org\/post\/why-do-teens-specifically-love-music#:~:text=Music%20helps%20teens%20release%20or.\n\n\n\nJacob76 (n.d.).\u00a0Scientific Evidence Confirms Learning Must Be Fun \u2013\nAdvance<\/em>. [online] Available at:\n
Scientific Evidence Confirms Learning Must Be Fun<\/a><\/blockquote>