{"id":70,"date":"2021-09-17T10:19:57","date_gmt":"2021-09-17T09:19:57","guid":{"rendered":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/?page_id=70"},"modified":"2021-10-22T12:11:44","modified_gmt":"2021-10-22T11:11:44","slug":"logos","status":"publish","type":"page","link":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/logos\/","title":{"rendered":"Logo Research"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"203\" src=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/american-football-logo.png\" alt=\"\" data-id=\"74\" data-link=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/logos\/american-football-logo\/\" class=\"wp-image-74\" srcset=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/american-football-logo.png 606w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/american-football-logo-300x100.png 300w\" sizes=\"auto, (max-width: 606px) 85vw, 606px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">American Football (1997-2000, 2014-)<\/figcaption><\/figure>\n\n\n\n<p>American Football&#8217;s logo is very simple text in an easily legible font, their twist however is taking the last two letters of &#8220;American&#8221; and planting it on the second line of text along with &#8220;Football&#8221;. A small detail which piques a viewer&#8217;s interest, making this basic logo stay in the memory.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Babymetal-logo-1-1024x640.png\" alt=\"\" class=\"wp-image-76\" srcset=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Babymetal-logo-1-1024x640.png 1024w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Babymetal-logo-1-300x188.png 300w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Babymetal-logo-1-768x480.png 768w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Babymetal-logo-1-1536x960.png 1536w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Babymetal-logo-1-2048x1280.png 2048w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Babymetal-logo-1-1200x750.png 1200w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Babymetal-logo-1-1980x1238.png 1980w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption>Babymetal (2010-)<\/figcaption><\/figure>\n\n\n\n<p>Babymetal are a pioneering kawaii-metal band hailing from Japan, and their logo does a solid job of displaying who they are. Metal bands have a bit of a reputation for using these over-the-top logos with often tough to read script, while this script is definitely legible it clearly pays homage to what came before &#8211; but with a twist. The little heart in the first &#8216;B&#8217; and the little skull ensures that Babymetal&#8217;s cute side is displayed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" src=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Daft-Punk-logo-1024x699.png\" alt=\"\" class=\"wp-image-77\" srcset=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Daft-Punk-logo-1024x699.png 1024w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Daft-Punk-logo-300x205.png 300w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Daft-Punk-logo-768x524.png 768w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Daft-Punk-logo.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption>Daft Punk (1993-2021)<\/figcaption><\/figure>\n\n\n\n<p>Daft Punk&#8217;s &#8220;punk patch&#8221; logo was designed by the golden half of the duo, Guy-Manuel de Homem-Christo, in a nod to the old school punk patches which he grew up seeing. Their name was inspired by a negative review which labelled their music as &#8220;daft, punky thrash&#8221; and so Daft Punk was formed, along with the now iconic logo. This logo was intended to be the star as opposed to the men behind the masks, they wanted a low profile.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"806\" src=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/LOONA-type-logo-1.png\" alt=\"\" data-id=\"82\" data-full-url=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/LOONA-type-logo-1.png\" data-link=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/logos\/loona-type-logo-1\/\" class=\"wp-image-82\" srcset=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/LOONA-type-logo-1.png 991w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/LOONA-type-logo-1-300x244.png 300w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/LOONA-type-logo-1-768x625.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">LOONA, stylised as <strong>LOO\u03a0\u0394<\/strong> (2016-)<\/figcaption><\/figure>\n\n\n\n<p>LOONA&#8217;s logo is a simple piece. Their name is derived from Hangul characters which make up their Korean name, when the first syllables of these characters are taken on their own they are reminiscent of characters in the Latin alphabet, these characters making up &#8220;LOONA&#8221;. Cleverly put together with a clean, sleek finish utilising shapes referencing lore within the music videos released by the group. That touch of pink at the end could be in reference to the representative colour of the first member, HeeJin.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"456\" height=\"182\" src=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/MF-DOOM-logo.png\" alt=\"\" class=\"wp-image-85\" srcset=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/MF-DOOM-logo.png 456w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/MF-DOOM-logo-300x120.png 300w\" sizes=\"auto, (max-width: 456px) 85vw, 456px\" \/><figcaption>MF DOOM (1988-1993, 1997-2020)<\/figcaption><\/figure>\n\n\n\n<p>MF DOOM&#8217;s logo is inspired by his roots to graffiti culture, he was a graffiti artist himself, spraying this very logo and repping the CM crew. The logo itself is easily recognisable as DOOM&#8217;s and uses the bubble font commonly found in the graffiti community.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"367\" height=\"272\" src=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Odd-Future-logo-1.png\" alt=\"\" class=\"wp-image-87\" srcset=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Odd-Future-logo-1.png 367w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Odd-Future-logo-1-300x222.png 300w\" sizes=\"auto, (max-width: 367px) 85vw, 367px\" \/><figcaption>Odd Future (2007-2016)<\/figcaption><\/figure>\n\n\n\n<p>Odd Future&#8217;s logo was originally drawn by one of the group&#8217;s founders and leader Tyler, The Creator in collaboration with Chris Burnett. Two doughnuts shaped in the &#8220;OF&#8221; acronym, it was fun, it was playful, and it didn&#8217;t take itself seriously &#8211; things you can also say about the group&#8217;s mentality. It embodied them perfectly and the &#8220;O&#8221; doughnut was seen on everything from socks to bejewelled necklaces<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Prince-1024x1024.png\" alt=\"\" class=\"wp-image-126\" srcset=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Prince-1024x1024.png 1024w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Prince-300x300.png 300w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Prince-150x150.png 150w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Prince-768x768.png 768w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Prince-1536x1536.png 1536w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Prince-2048x2048.png 2048w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Prince-1200x1200.png 1200w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Prince-1980x1980.png 1980w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption>Prince (1975-2016)<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<p>Prince is\/was an enigma and his iconic Love Symbol embodied that; spitting in the face of his label by creating an unpronounceable glyph which couldn&#8217;t be typed at the time (leading to him mailing floppy disks to various publications so they could print the logo). A mesh of the astrological signs for male and female, and imperfect in its construction, with the swirl not being perfectly circular and the right crossbar is unevenly shaped, it wasn&#8217;t perfect &#8211; just like how Prince perceived humans. It became one of the most recognisable images in music history and added to Prince&#8217;s legend.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"892\" src=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Wu-Tang-Clan-logo-1024x892.png\" alt=\"\" class=\"wp-image-90\" srcset=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Wu-Tang-Clan-logo-1024x892.png 1024w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Wu-Tang-Clan-logo-300x261.png 300w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Wu-Tang-Clan-logo-768x669.png 768w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Wu-Tang-Clan-logo-1536x1338.png 1536w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Wu-Tang-Clan-logo-2048x1785.png 2048w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Wu-Tang-Clan-logo-1200x1046.png 1200w, https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-content\/uploads\/sites\/324\/2021\/09\/Wu-Tang-Clan-logo-1980x1725.png 1980w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption>Wu-Tang Clan (1992-)<\/figcaption><\/figure>\n\n\n\n<p>Wu&#8217;s logo was designed by the Clan&#8217;s DJ Mathematics, using his experience as a graffiti artist to conceive this idea. The text is reminiscent of that used in the posters for martial arts films which the group enjoyed watching, and the logo consists of a huge &#8220;W&#8221; broken in half by the collective&#8217;s name. It went on to become one of the most recognisable logos in hip-hop history.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>American Football&#8217;s logo is very simple text in an easily legible font, their twist however is taking the last two letters of &#8220;American&#8221; and planting it on the second line of text along with &#8220;Football&#8221;. A small detail which piques a viewer&#8217;s interest, making this basic logo stay in the memory. Babymetal are a pioneering &hellip; <a href=\"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/logos\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Logo Research&#8221;<\/span><\/a><\/p>\n","protected":false},"author":318,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-70","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-json\/wp\/v2\/pages\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-json\/wp\/v2\/users\/318"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":9,"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-json\/wp\/v2\/pages\/70\/revisions"}],"predecessor-version":[{"id":285,"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-json\/wp\/v2\/pages\/70\/revisions\/285"}],"wp:attachment":[{"href":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10656512\/wp-json\/wp\/v2\/media?parent=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}