project 4 task 3 – Alex Richardson

Project Action Plan and Timetable
Week	Date Week Beginning	Activity / What you are intending to do – including independent study	Resources / What you will need to do it – including access to workshops
1	13^th march	Design a few ideas and a shot list for my project	Pen paper
2	20^th march	Finish the designs and Ask which two designs they like the best on Thursday Start designing on software on friday	Pen paper illustrator and photoshop
3	27^th march	Design the two logos and start filming parts of the club for a promotional shoot	Camera (phone camera) illustrator photoshop
4	3^rd April	Finish the logos final design and get the community to decide which they like better. Film some more on Saturdays when there is a live band on	Photoshop camera illustrator
5	10^th April	Edit the promotional shoot using after effects and premiere pro	Premiere pro
6	17^th April	Polish it off and export it show it to the owner and ask if she would like to post it on face book along with the new logo.	Premiere pro photoshop illustrator
7	24^th April	Post it and receive feedback from the online community. Start the overall evaluation.	Word, Facebook
8	1^st may	Evaluating my main project highlighting the problems I encountered and what I accomplished	Word
9	8^th may	Check over evaluation see if I missed anything double check digital space and see if there is anything	Word
10	15^th may	Carry on improving my evaluation	word
11	22^nd may	Final checks on everything	mac

schedule

below are my ideas and practice for making the final logo for the wood house hill community club i did a few rough ideas so i could see what worked well and what didn’t

starting with a simple circle and font to start off with

i had to use the type tool on a selected path to get the lettering to go in a circular shape the reason for this is because i am creating a drinks coaster and to differentiate from the club sign.

thsi is what i put together but found this too bright to be a coaster for a club as usually coasters are less bright thsi led to my decidion to darken the colours and improve it significantly

above is a bucket and lady this was because of the old clubs name the Peggy tub which is a woman cleaning out of a tub. i did this so people would be able to recognize the new club when they knew it as the old name and not the new one .

using illustrator pen tool i created a vector image of a woman sweeping and a bucket this is and idea of just using the bucket or the woman as the main focus of the coaster

i added both and added the initials with a border this is the final design of this coaster.

above is the process of the second coaster i designed again i started with a circular shape with a similar and a border i chose the colour orange to give a warmth feeling to it it also contrasts the white well. this si a simple but effective as it catches the eye but doesn’t draw too much attention to it.

above is the process on how i started the sign and logo before improving it as you can see i went for a rectangular shape with a blue background and a yellow coloured lettering with a black border.

in the three screenshots above i used the bucket and lady above to show as the main logo however i tried to use texture on the bucket but it didn’t look right so i changed it back to a black silhouette with detail. i also improved the thickness of the border so it gives it more depth.

this is the first draft of the sign but i felt there was too much space left in the image and it looked bland.

as you can see i added a drop shadow to the typography which gives it a bit more depth.

This is the final sign/ logo i created for the the club