23/03/2023
| Project Action Plan and Timetable | |||
Week | Date Week Beginning | Activity / What you are intending to do – including independent study | Current Progress |
| 1 | 20th February | Proposal Research | Completed 24/02/2023 |
| 2 | 27th February | Advertisement research Location planning | Completed 3/03/2023 |
| 3 | 6th March | Story boards\Camera shots and angle planning | Completed 10/03/2023 |
| 4 | 13th March | Script Location shooting Test editing | Completed 17/03/2023 |
| 5 | 20th March | Test editing | Completed 24/03/2023 |
| 6 | 27th March | Audio Developing music | Completed 5/04/2023 |
| 7 | 17rd April | More shots Filming | Completed 21/04/2023 |
| 8 | 24h April Easter | Improving filming | Completed 28/04/2023 |
| 9 | 1st may | editing | Completed 5/05/2023 |
| 10 | 8th may | Postproduction | Completed 12/05/2023 |
| 11 | 15th may | Show work | Completed 19/05/2023 |
| 22nd may | Evaluation | Completed 26/05/2023 |
Research
Women criticised driving fast and expensive car
This news really caught my attention because Maya worked really hard and bought a car with her own money, but she still got criticised by men. The comments made were “bought with daddy’s money” and “you can’t park without scratching.” These comments are unnecessary to make, if it was a male driving a fast and expensive car no one would criticise. I believe this is why we see less women driving expensive and fast cars, it’s made out as a negative thing, and it makes females feel less confident.
Maya also mentioned, “the cars she drives affected her personal relationships,” this shows that the cars she drives were a negative to others. A lot of male drive fast cars but they’ve not had issues. This highlights people were jealous of her life, even though she worked hard and has her own business and she’s a millionaire. These comments can affect females and discourage them to buy a car they really want. Females driving expensive fast cars should be normalised and females should feel confident and happy driving on the roads without worrying about what people will think or say.
Research
A lot of car advertisements are always targeted at men, and they always seen as successful, strong and rich. “Luxury sports car brands are most guilty of being too masculine in their advertising.” I agree with this because women may not feel comfortable driving fast and expensive cars. Car advertisement’s always show and encourage men as powerful and intelligent this makes them more confident and have the thought of being higher and having more power than women. Car brands need to make more advertisements to encourage women to buy and drive expensive cars because anyone can drive if they have a driving licence and driving safely.
The BMW advertisement posters are shown as muscular, the colours are dark and the quotes are powerful. “Fasterpiece” and “born on track,” the posters are presented as fast this inspires men to speed and to show off this is why women don’t feel comfortable because they get judged and are expected to drive the same as men.
Driving.co.uk from The Sunday Times. (2018). Both men and women turned off by ‘hyper-masculine’ car adverts. [online] Available at: https://www.driving.co.uk/news/men-women-turned-off-hyper-masculine-car-adverts/.
Mercedes Benz
Mercedes Benz began in 1886, Karl Benz was the engineer who invented the world’s first car. “Mercedes Benz is one of the world’s most successful automotive companies, it’s one of the oldest car makers, today it’s known for luxury cars.” The reason I chose Mercedes Benz was its reliability, “the cars are known to last more than 15 to 17 years.” I also chose Mercedes Benz because it has “positive driving experience, the cars include heated seats, comfortable leather seats and air conditioning.”
I have sat in a Mercedes Benz car and from my experience it’s comfortable, the interior and exterior details are impressive and incredible. I really want to encourage lots of people to buy a car from Mercedes Benz especially females. I really hope my advertisement makes a difference and encourages lots of women to buy and drive new and fast cars.
I really like the Mercedes Benz 2015 advertisement, it really inspired me to make an advertisement for my project. The videos really eye catching, the details in both cars are remarkable. The cars driving are shown as smooth and comfortable. The video does not show the cars as fast or muscular, this is a positive thing because most advertisements produce expensive cars as fast, this discourages people to buy because it makes them feel nervous and uncomfortable as not a lot of people like to speed but advertisements encourage it.
www.mercedes-benz.co.uk. (n.d.). Further Information. [online] Available at: https://www.mercedes-benz.co.uk/passengercars/the-brand/about-us/further-information-teasers.module.html.
Group, M.-B. (n.d.). Mercedes-Benz Group at a Glance. [online] Mercedes-Benz Group. Available at: https://group.mercedes-benz.com/company/at-a-glance.html#:~:text=Mercedes%2DBenz%20Group%20AG%20is.
HotCars. (2021). 10 Things You Didn’t Know About Mercedes Benz. [online] Available at: https://www.hotcars.com/mercedes-benz-facts/#they-made-a-hybrid-vehicle-in-1906 [Accessed 19 May 2023].
Smith, S. (2022). Are Mercedes Cars Reliable? Reliability Scores Are Out. [online] Way Blog. Available at: https://www.way.com/blog/are-mercedes-reliable/#:~:text=Mercedes%20cars%20are%20known%20to.
www.youtube.com. (n.d.). Mercedes-Benz C Class Advert 2015. [online] Available at: https://youtu.be/udUN3McFj3U [Accessed 20 May 2023].
I visited the showroom before filming and practiced filming and editing. The thing that went well was the editing. I tried lots of different transitions to make the video look more fascinating. The thing that did not go well was that the showroom wasn’t big, there was lots of cars around workers and customers were walking around, this made it a bit difficult to film. Overall the video is good, this was a practice, I like the editing and the transitions.
This video edit was really good, I tried my best to match the sound and edit. The only negative was that the sound was quick so I couldn’t fit a lot of footages in. I did get a lot of positive feedback from family and friends. The thing I would try to change is the sound and to make my footages more slower so I can show the details clearly. Overall this video is really good the sound synced in good with the edits.
This video was the best one so far because I changed the sound to add more footages in to show more detail. I focused a lot on editing I used reverse and flashes, I also tried lots of different and new transitions to make it stand out. The thing that needs changing is that some of the footages are not clear, I need to focus more on the footages. Overall this video was the best and really detailed.
Cap cut Editing
I used an app called Cap cut this app is well known by people who use TikTok, I chose Cap cut because I’ve used it a lot before, I enjoy editing pictures and videos. I first chose the footages that were good to use and then chose the sound. The sound was short, and I couldn’t fit a lot of videos in, so I edited it and slowed it down, at the start the song is a bit fast but then its slowed. I used a style on one of the footages called auto velocity, this automatically changes the pace to both fast and slow. This makes the video look more creative and productive. One of the transitions that really stood out to me was gradient wipe I haven’t used it before so when I used it, it looked so amazing. When I finished editing on Cap cut I used adobe premier pro for colour grading, this made the video look more smooth and better quality.
Final Major Project Journal
27/02/2023
This week I chose my location, I had lots of showroom choices, I contacted a few places, the negative was I didn’t get any answer from some showrooms. The only one that got back was Mercedes Benz, the downfall was I didn’t have any backup showrooms. The only backup I had was to film a family members car which was an Audi. The thing I would do differently next time is to have a proper backup plan because sometimes things might not go as planned and it’s better to be organised. The strength of this week was that I had my location, this made planning easier.
06/03/2023
This week I did location planning and shot lists; I did lots of planning, I made a story board and wrote the camera angles that I’m going to use. The planning helped a lot it made everything easier because I was well organised. The thing I would do differently next time is time management, I did rush the planning because the Mercedes Benz showroom were waiting for me to film, so it was stressful. The strengths of this week’s work are the marketing strategies, I really focused on the target audience because I want to make a difference and encourage people.
13/03/2023
I started filming for my project, I was meant to film an electric car however it got sold and there were no other electric cars there. The workers couldn’t open most of the car doors, so this was a bit difficult to film. I chose to film an automatic car because there was no electric, the downfall for that was only the driver side door was opened the other doors was all locked. I filmed the interior from the driver side and tried my best to show everything. I watched lots of car advertisement’s on Tik Tok and YouTube, this gave me more ideas about filming and the angles to use. The strength of this week’s work is the filming, the footages were good and clear, I made sure to check my footages while filming.
20/04/2023
I practiced editing; I made lots of videos using different footages and transitions. Practicing really helped me because I tried new edits and transitions, I watched Tik Tok videos about different transitions and style and it really helped a lot, I was more confident using the app. This week helped me, practicing made me more confident and gave me more ideas on how to present my advertisement. The strength of this week’s work was my editing skills got better I gained more knowledge and was ready to edit my final project advertisement.
27/03/2023
This week I was finding a music for my advertisement this was bit difficult to find because I wanted something that would match the editing. I didn’t want to pick a fast sound I wanted something a bit calm to make my target audience feel comfortable while watching. I did lots of research and most advertisements are shown as fast. My main idea is to show the car details exterior and interior and to encourage female to buy. I did find a song on Tik Tok, this app is used for entertainment, a lot of people around the world, post videos that include music, dancing and creating lots of random videos. I was searching for a song on TikTok, and I found a part that I really like. The music is It’s my birthday by Will.i.am, Cody Wise. The only issue was the part was short, so I edited the music and slowed it down using Cap Cut.
1/05/2023
On this week I started editing my video for the final major project. I felt confident because I already did some practice. I matched my editing with the song, so it can look good and flow together. I did find it a bit hard to choose what clips to use because I didn’t want to make the advertisement too long. I edited using Cap Cut and then I used premier pro to, I did some colour grading, this made the video look cleaner and more high quality. I was not that confident with premier pro before, but now I feel confident using it, this was my strength.
8/05/2023
This week I looked over my work and did my evaluation, I checked my plans and research. I also completed my evaluation for my final major project. Overall, I’m happy with my project, I’ve always had an interest in filming cars and making videos. The weakness was time management and organising, that’s the thing I need to work on. I feel like I rushed in some parts of my project like I filmed too quickly I should have planned first and organise my timings properly.