About This Advertisement:
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This Advert is channeled to young teens suffering mental health issues and those who feel upset and sad. Within the design it attracts the human eye whilst someone scrolls, For example the bright colors Blue, Purple, Yellow and White.
The editors are using these bright colors to make the scroller view the ad and the caption.
Mode of address:
In the caption it’s using a rhetorical question to make the viewer question himself/herself, This technique alerts the individual into checking the site. The caption gives an individual comfort as it says, ” you can ask us anonymously” This captions gives a welcoming theme keeping the viewer on this site. As a viewer scrolling its designed in a perspective way to say “come here come here, your welcome here”
Editing Techniques :
In this Advert shown, The picture used in the background which was edited to look like a cartoon brightens the advertisement. Without this the advertisement would look plain and simple, As you can see the ad has bright plain colors that do not overflow which makes it easier for the viewer to read and notice. This is also an advantage for the company as they would get more individuals viewing them. Having simple colours but a good caption and a presentable design helps the marketer as seen below, The advert has a simple outlook. Not too crowded by only 1 cartoon in the Ad and with a phone having a convo. In a way there presenting there company in a subtle way. As this company being a mental health service the conversation on the phone must present the conversations at the site you have with the councillors. Like i said a subtle but clever
About the site:
Missingpeople.org.uk is a site dedicated to helping individuals who are over 18 suffering difficulties in life, This site offers a community for over 18’s to seek advice and share their stories and experiences. The best part of this site is that they post pictures of missing people to identify their location or where they were last seen. This Organisation is the only UK organisation to dedicate themselves to helping youngsters re unite with there elders.
Social Media Platforms:
Instagram:
On the social media platform Instagram there are currently 2 Billion users Active monthly with a whopping 48.8% in female users and 51.6% in males users. Which of 31% are 18-24 years old. I believe with this information presented, This ad will not become not so successful as its most common for the youth to experience mental health issues, and only 31% are the teens.
Facebook:
Another social media site known as Facebook is popular and well known,But used more by adults than teenagers. statistics show 24.3% of adults aged from 25-34 and 18.8% of adults from 18-24 view this site more than youngers and elders aged 45-65+
Facebook is the Number 1 social media site with the immense amount of 2.93Billion monthly active users. With this amount i believe a advert would do well on this platform more than other platforms