What is Promotion and How to promote

Pav suggested to me some books on how to promote your gig/How to get gigs. I had a look in the college’s library and found some books there I only picked up one of them because it was the most recent one and up to date on how to get gigs.

The first step into the music industry is to get your band out there by creating a “buzz”. You can do this by using social media platforms like Instagram or TikTok to get noticed, Both platforms allow you to upload short videos. Some bands like South Arcade became “TikTok” famous from this.
If you want to get further recognition, you need to stay on recent topics and trends. Or you can upload something original or eye-catching to make the users of these social media platforms stop scrolling and stay and watch your video.

Most bands find success in well promoted gigs, setting up a website, making posters and posting on X about upcoming events greatly improve your chances of reaching and gaining new fans/audience to attend your live show.

Here is one of SouthArcade’s videos posted to TikTok

@southarcade

we weren’t even running over at this band practice (first time for everything) #newmusic #altmusic #2000srock

♬ Supermodels – South Arcade

South Arcade (2025). TikTok – Make Your Day. [online] Tiktok.com. Available at: https://www.tiktok.com/@southarcade/video/7495448341631814934

Harrison, A. (2021). MUSIC : the business (8th edition). 8th ed. S.L.: Virgin Books.