I have been assigned the role of promoting Project 1 with Aimee. Our responsibilities include promoting the performance, bands, creating posters, managing tickets, and promoting the venue.
Aimee and I have experience in event promotion. We assisted in promoting Project 5 last year, which we called Teen Spirit Events. We took photos of all the performing bands to create posters and also created an Instagram page to further promote the event.
What is promotion?
Promotion for a music concert is crucial as it helps to shape the image of artists, raise awareness about live performances, and contribute to expanding their fanbase. Nowadays, promoters utilize social media platforms like Instagram and others. Some also create trailers and share them on YouTube and TikTok. For instance, in 2017, Gojira created a teaser for their upcoming USA tour.
https://www.youtube.com/watch?v=dH_RyndwEDs.
Promoters need to target the right audience and capture the essence of the band or artist they are promoting. For example, a jazz concert poster might feature illustrations of instruments like double bass, trombone, and trumpets, while a metal concert poster would have dark colours with a sharp font and a picture of the band looking serious at the camera.
Without effective promotion, concerts may suffer from low attendance, leading to financial losses for the artists due to venue rental and staff expenses such as sound technicians, lighting experts, stage managers, and backline technicians.
Benefits of music promotion
- Expand your fan base with strategic promotion to reach a wider audience.
- Connect with other bands and artists.
- Secure a record label to elevate your music career.
- Promote upcoming events
- Create brand awareness.