Task 1: Understanding Audience

Red Table Talk:

The Red Table Talk podcast is the audio version of the Talk Show aired on major social media platforms such as YouTube, Facebook and Instagram. This podcast covers current social and cultural issues with an inter-generational perspective hosted by three generations of black women. They open their home for a series of candid conversations with family and friends about the most important and provocative topics of the day. This podcast is built on open conversations with different guests covering different and interesting subjects and topics that keep the audiences hooked. There could be many guests at one time and more hosts, all sparking up conversations from the scripted questions set.

The format is scripted and sticks to the subject matter in an open discussion format. This podcast is targeted across all adult age groups and genders and reels in millions of viewers and listeners.

The Joe Rogan Experience:

This is an interview podcast but is a long form of conversation with interesting guests on different types of topics and subjects that the public and listeners would be interested in. This is a free audio and video podcast available to listen on Spotify or watch on YouTube.

The podcast has some element of comedy in every episode but the versatility of the conversations is not the typical type of interview style.

The format of the podcast is unpredictable because it doesn’t have a format to follow but seems to go with the flow of the conversation and sometimes the conversations do turn heated but then can quickly turn into humour. This is unscripted and the host asks different random questions to spark conversation.

The tone of this podcast is in a very relaxed manner of conversation, but they do talk over each other in a passionate but positive way. This podcast is aimed at mainly adults because it has mature themes discussed by famous and interesting people.

This podcast is a storytelling podcast hosted by a comedian and actor who reads a different episode from one of the famous Puffin books. The format is followed by the story of the book but with an interesting twist of fun comedic voices of the book characters. The host is also teamed up with other storytellers who create voices with the characters they are telling. Each week they’re joined by one of the Puffin authors. This podcast is aimed at children and sometimes can

Interestingly, 32% of podcast fans aged 18 and older have listened to podcasts while driving. This marks a slight increase compared to the 30% registered last year. The number of people who listen to podcasts at home has also increased to 59%.

  1. White 59%
  2. Hispanic 16%
  3. African American 16%
  4. Asian 3%
  5. Others 6%

The time of day people listen to podcasts can have a lesser impact on listener behaviour than frequency. After all, if you’re releasing new episodes at midnight, you’re not going to reach as many people as you would if you release them at midday.

This graph shows when people would listen to podcasts and where they would listen to them. Most people listen to podcasts when they are at home relaxing or whist going for a walk. Research tells us that 63% of people listen to podcasts whist they are at home relaxing. I will be planning to do a podcast about tackling mental health amongst young adults. How young adults can overcome and battle this condition in today’s society. I’m hoping all young people will listen to this important podcast whilst either at home or out with their friends.

This graph shows you the target audience of podcasts and what age group listen to them the most. 38% of 26-35 years listen to podcasts the most. This graph clearly shows that the podcasts are more popular to the younger generation.

The most popular show to post the podcast on would be iHeartRadio with the highest numbers.Posting the podcast on youtube would be better it would reach out to larger audiences and more people would view it. Especially with mine which has to do with Mental health.

Different types of podcasts:

There are different types of podcasts for almost every subject with different aims that reach different types of audiences.

  • Interview Podcasts:

Involves one or more hosts who speak with one or more guests on a certain topic

  • Conversational Podcasts:

Two podcast hosts have entertaining conversations about specific topics and themes and are like Radio shows

  • Monologue Podcast:

A single host speaks for the entire episode of the podcast on a special subject matter

  • Storytelling Podcast:

One or more hosts use each podcast episode to tell a story

  • Roundtable Podcast:

A consistent or rotating group of hosts who provide commentary and conversations around specific topics

  • Theatrical Podcast:

Can be a single host narrating a story or an entire cast of performers and characters

  • Repurposed Podcast:

Reiterating a story available in other formats such as print or video

  • Hybrid Podcast:

Mixing and matching basic podcast formats to create your own style

Podcast Proposal

My podcast idea is to do an interview style podcast with one host and two guests.

I will be the host with a script of questions and conversation points

Topic:

Tackling Youth Mental Health

Guests:

Two guests: One who has suffered from a mental health condition and the other guest who has helped with mental health recovery and awareness.

Target  Audience:

As the demographics show that mostly 18 to 24yrs old young adults usually suffer from symptoms of various mental health conditions.

This will be targeted at all genders male and female but with a focus on young adults.

Research

Mental health awareness is the ongoing effort to reduce the stigma around mental illness and mental health conditions by sharing our personal experiences. 

https://www.betterup.com/blog/mental-health-awareness

Mental Health Awareness Month provides a timely reminder that that mental health is essential and that those living with mental health issues are deserving of care, understanding, compassion, and pathways to hope, healing, recovery, and fulfilment.

The target audience could be aimed at students that need to be educated on mental health and wellbeing and even university staff who can improve the wellbeing environment for students suffering from mental health difficulties.

50% of mental health problems are established by age 14 and 75% by age 24. Research shows that 10% of children and young people (aged 5-16 years) have a clinically diagnosable mental health condition.

20% of children and adolescents who experience mental health problems have not had appropriate interventions at a sufficiently early age.

Physical, emotional and social changes, including exposure to poverty, abuse, or violence, can make adolescents vulnerable to mental health problems.

This graph shows you that more females are suffering from mental health by 1% higher than males and shows it’s mainly the younger generation that are suffering from this condition.

Unfortunately, mental health is a condition that is often kept quiet. People are more open to talk about physical health than mental health and find it embarrassing and shameful to openly discuss a mental health condition, so they keep it a secret.

People who are suffering from the symptoms of various mental illnesses sometimes feel that they are the only ones who can understand them and then they become distant from others. This is the reason why so many young people fall into depression and anxiety and end up taking their own life.

My proposal:

My podcast is about mental health and how it effects teenagers in different ways and how you can you battle mental health, what approach can you make to overcome mental health and how you can cope with it. My podcast will be about 15 mins long, I do not want to make it that long because otherwise people may get bored and not listen to all of it. A 15 mins podcast will be enough time for me to discuss everything and talk about mental health. This podcast will be listened to on YouTube because I feel like more people would view it on there, there is a larger audience on YouTube. This podcast will be listened on an audio file. 

Mental health is the topic that is explored through the podcast. I will be talking to someone who has been through mental health and how he has overcome it and how he has helped other people that are suffering from mental health. We are going to go in detail about mental health in teens, and how many people go through it in this present time, and how its increased over the years and what strategies you can use to battle mental health. This topic sits in all genres including anxiety, depression, ptsd , trauma and stress. I am going to be explaining the effects of anxiety and depression and going in detail on the effects and treatment for all of these. Mental Health sits into so many different things.    

Teenagers would mostly listen to the podcasts and people that go through mental health. People that are going through the same sort of problem will listen to the podcast. They would listen to this podcast whilst at home relaxing or on a run or a walk. In some statistics it says that most people listen to the podcasts whilst doing work at home. So, most people would listen to the podcast whilst doing work at home. I know that my audience is teenagers, the youth because most teens suffer from mental health. Teens mostly be on their phones, at school or doing work at home. When I was doing my research, I found out that females suffer with mental health more because of relationship problems or family problems. The age group varies between 15 – 25 years. This may be because of work, stress, relationships, or trauma. Although it says that this is the age range it still varies because old people between 60 – 80 years go through mental health issues and problems, The reason for this is because of death, becoming ill or being single.  

My podcast is interview but is conversational. I am going to be interviewing one of my friends that helps people with mental health and supports people that are suffering with it. I will have 2 guests on my podcast one of them being the person who helps with mental health and gives advice and the other person being someone who has already been though mental health and has faced these problems. I will be asking these people questions about lie ad how you can overcome mental health, what kind of strategies can you use to overcome this. This interview will be informal. I will be hosting the podcast, I as the host will be asking questions and carrying out the conversation.

The Mo Show Podcast – Mental Health Therapist One-to-One Interview podcast with a different panel guest in every episode (21) Lina Hashem 48 | The Mo Show Podcast | Mental Health Therapist – YouTube   Open University – Introduction to adolescent mental health Health professional discussion  with panel of guests of up to five people (21) Introduction to adolescent mental health (Free Course Trailer) – YouTube   Mind Over Chatter – Mental health and young people Interview style podcast with a gust panel for open discussion and target questions (21) Podcast: Mental health and young people – YouTube  

Script:

Introduction: Welcome to the first episode of the ‘YO YOUTH ‘ podcast – streaming across all social media wave platforms. This is a Voice for the Youth – tackling topics and issues faced by the Youth of today. Today’s topic is: Tacking Youth Mental Health Let me begin by sharing some important stats:

§ 1 in 6 people suffer from a mental health problem § 792 million

people are affected by mental health issues worldwide § 50% of mental health problems begin from the age of 14

§ 75% of young people with a mental health problem are not getting the help & support they need

§ Young Women between the ages of 16 and 24 are almost three times more likely to experience a common mental health issue than males of the same age

Many Young people try to hide their feelings and some don’t know how to get the help they need So, today we will try understand those feelings and share the important path to help & support for Young people facing these mental health challenges in today’s society.

Question #1: Can you share your experience of how you were affected by mental health

Question #2: Did you find the help and support needed during your period of mental health illness ?

Question #3: Can you briefly explain the help & support you provide to young people tackling mental health

Question #4: What are the best solutions for tackling mental health and creating mental well-being to improve mental health in young people today ?

Closing: Let me thank my guests for joining me on this podcast and discussing the important topic of Youth Mental Health in today’s society.

I hope my listeners have benefitted from the open discussion and now have a positive outlook on this condition on how we can tackle mental health together.

Look out for more exciting and interesting topics on my ‘YO YOUTH’ podcast show Goodbye and God Bless !!!!!