Recently I have been working on an idea for the National Science media Museum. We were told from our teachers to create a marketing plan for our idea and to create a pitch presentation showing our idea to the Science Media Team.In that pitch I had given a good insight on why I chose my idea , what it would include , statistics , facts and what impact it would have for the Science media Museum. I had analysed the National Science Media target audience report , then fitted my idea to the specific target audience. In my pitch I had discussed many ways on how to market and promote my idea. When I presented my idea the Science Media Museum team were taking notes. As they took these notes they also gave us some advice as well.
After all of this i have been waiting on the Science Media Museum team to send me a new brief to expand on my idea, and now finally they have sent me the next thing to do for my idea. The idea is use VR to engage young people with the museum collection in a way that relates to their interests. They have instructed me to work with the Yorkshire Games Festival team to think of more specific ideas for next year’s festival, and interview speakers on the topic of VR and creating some video in different formats i.e for TikTok , social media reels etc.Even more they have told me to create some complimentary blog content ahead of YGF exploring themes?. The next steps are to organise a meeting with the YGF team in the next few weeks.Cathy will lead on this.
The science media team have told me to come up with some new specific Digital ideas for the Yorkshire games festival next year.Ive come up with some more amazing ideas , These are the ideas I have come up with.
Digital Ideas:
- Guess tho (virtual)
- Escape Room (virtual)
- Game show (virtual)
- Team hunt ( virtual)
- Online Tournaments ( competitors)
- Virtual reality exhibition’s
- Interactive workshop
- Chess (virtual)
- Monopoly (virtual)
- social media challenges
- Murder mystery (virtual)
They have also asked me to interview some speakers on the topic of VR and create some videos in different formats for example TikTok , social media reels etc:
INTERVIEW QUESTIONS:
- Is virtual reality something you like?
- How do you see the VR industry evolving in the next few years?
- Are there any specific industries or sectors where you believe VR will have a significant impact?
- Have you been involved in any VR projects that had a notable impact or success?
- How do you think VR impacts social interactions and relationships?
- How do you stay updated on the latest trends and developments in the VR industry?
- Have you attended any VR-related conferences or participated in VR communities?
Promotion:
- I can share visually appealing content, such as high-quality images, GIFs, and short videos showcasing immersive VR gameplay.
- I can create teaser trailers for upcoming VR games to generate excitement.
- I can create and promote unique hashtags related to your VR games.
- I can run hashtag campaigns, challenges, or contests to encourage user participation and generate organic reach.
Yorkshire Games Festival.
Is an unparalleled celebration of the gaming realm, showcasing the rich tapestry of games culture, design, and production. It immerses yourself in an extraordinary experience featuring exclusive industry guests, enlightening masterclasses, vibrant networking events, complimentary gameplay sessions, and engaging workshops. This festival promises a diverse array of activities catering to every enthusiast, ensuring a memorable celebration of the gaming world.
It was established in 2016, yorkshire games Festival celebrates games culture, design and production with special guests, workshops, master classes, and fun-packed activities for gamers of all ages.
More than 9% of the UK games industry is based in Yorkshire and the Humber. The festival is a fantastic opportunity to celebrate the great games created here and welcome guests from across the UK and overseas.
Blog Content:
Title: Unveiling the Yorkshire Games Festival: A Celebration of Digital Creativity
Introduction:
Nestled in the heart of the charming city of York, where history and modernity harmonize, the Yorkshire Games Festival takes the spotlight, transforming the conventional scenery into a lively center for digital innovation and ingenuity. This annual event has evolved into a focal point for gaming enthusiasts, industry professionals, and inquisitive minds, offering a distinctive peek into the dynamic realm of video games.
The Venue:
The Yorkshire Games Festival unfolds at various locations throughout York, creating an immersive experience that seamlessly fuses the city’s rich heritage with the cutting-edge world of gaming. From historic theaters to contemporary event spaces, the festival embraces the diversity of York’s architecture, providing an ideal setting for the celebration of digital culture.
Diverse Programming:
A notable aspect of the festival is its varied programming, catering to a wide range of interests within the gaming community. From industry talks and panel discussions to hands-on workshops and live demonstrations, attendees are treated to an extensive exploration of the gaming landscape.
Industry Insights:
The festival draws some of the most brilliant minds in the gaming industry, offering attendees the opportunity to gain insights into the latest trends, innovations, and future developments. Esteemed developers, designers, and industry leaders take the stage to share their experiences, imparting invaluable knowledge for aspiring game developers and enthusiasts.
Indie Showcase:
A standout feature of the Yorkshire Games Festival is the Indie Showcase, where independent game developers present their latest creations. This platform not only provides indie developers with a chance to exhibit their work but also enables attendees to discover hidden gems and witness the unbridled creativity propelling the gaming industry.
Interactive Exhibits:
The festival boasts an array of interactive exhibits that allow attendees to immerse themselves in the gaming world. From virtual reality experiences to hands-on demos of upcoming games, these interactive exhibits establish a tangible connection between creators and players, fostering a sense of community within the gaming culture.
Community Engagement:
Beyond the digital sphere, the Yorkshire Games Festival places a strong emphasis on community engagement. Local schools, colleges, and universities partake in educational initiatives, encouraging students to explore the possibilities within the gaming industry. Workshops, coding sessions, and career guidance programs are just a few examples of the festival’s commitment to nurturing the next generation of game developers.
Networking Opportunities:
For industry professionals and aspiring game developers, the Yorkshire Games Festival serves as a networking haven. The festival facilitates connections and collaborations, providing a platform for individuals to exchange ideas, establish partnerships, and explore potential career opportunities within the gaming sector.
Conclusion:
The Yorkshire Games Festival stands as proof of the ever-evolving nature of the gaming industry. With its unique blend of history, innovation, and community engagement, the festival has solidified its position as a must-attend event for anyone passionate about the world of video games. As the digital landscape continues to expand, the Yorkshire Games Festival remains at the forefront, celebrating the creativity, diversity, and limitless potential of the gaming universe.
Interview Plan:
Marketing role experience:
I have been involved in marketing before in my past. With content marketing I have created a blog for the Yorkshire games festival for this project.I have created some social media content such as reels and TikTok posts to promote certain events in the past as-well. Such as singing events , nasheed events and even with the Yorkshire Games festival I have done a little promotional video with the VR theme.
I have been involved with Digital strategy development also.To identify goals of this project and identify trends and competitors.For example Whilst doing this project creating my idea The VR gaming , the virtual reality gaming I had to identify my target audience for my idea I used the Science Media Museum visitor report to do that.I found that my idea was targeting the Trend setters and the Youth in this instant.
I have been involved with Digital marketing.With social media one time I was advertising my event that i was holding , I did a poster for it and was promoting it across all social media platforms and even did a 1 min promo vid.Using social media such as Facebook , Instagram , and TikTok.
I have done abit of content creating as-well. Doing a podcast in the past about the city of culture in Bradford. I was promoting Bradford the city with different guests on my podcast discussing the development of Bradford and what changes have been made from the past and the city of culture bid 2025.
Delivering a project in a busy environment. I have got some experience in that as-well. Last year I had done a project for my course which was a show. This show was called the Bradford TV. In this show me and my friend were planning this in a busy environment in class and also took this project on the streets of Bradford. We asked people around Bradford town centre and city park different questions about the city of Bradford and what they would like to see new. We literally took this project out in the open in public.
What interests you in the role?
there are many things that interest me in the role one of them being creating digital content and promoting. This is what I like doing anyways its something i am very good at. This role I will be working with the cinema team as-well which interests me.When it comes to social media and marketing campaigns I am very quick. because I am young as-well I know how the social media field works and what needs to be done.Working with collaborators and the marketing team is what has attracted me to this role.
Can you give an example of working as part of a team?.
Project: Launching a New Product Campaign
Team Members:
- Project Manager
- Marketing Strategist
- Content Writer
- Graphic Designer
- Social Media Specialist
- Data Analyst
Example Scenario:
The team comes together to kick off a new product campaign. The Project Manager outlines the project goals, target audience, and key performance indicators (KPIs). Each team member is assigned specific tasks based on their expertise:
- The Marketing Strategist conducts market research, identifies key trends, and develops the overall campaign strategy.
- The Content Writer creates compelling copy for various marketing materials, including blog posts, press releases, and social media posts, aligning the content with the campaign strategy.
- The Graphic Designer designs visually appealing assets, such as banners, posters, and social media graphics, maintaining consistency with the brand guidelines.
- The Social Media Specialist plans the social media calendar, schedules posts, and engages with the audience to create buzz around the new product.
- The Data Analyst monitors campaign performance, tracks engagement metrics, and provides insights to the team for continuous improvement.
Throughout the campaign, the team collaborates in regular meetings to share progress, address challenges, and adjust strategies as needed. Communication channels such as project management tools, emails, and video calls are used to ensure everyone is on the same page.
As the campaign unfolds, the Content Writer incorporates feedback from the team, the Graphic Designer adjusts visuals based on performance data, and the Social Media Specialist adapts the posting schedule to optimize reach.
During the campaign launch, the team works closely to monitor real-time responses, address customer inquiries, and capitalize on positive feedback. The Data Analyst provides updates on KPIs, allowing the team to make data-driven decisions for the campaign’s success.
At the end of the campaign, the team conducts a thorough analysis of the results, learning from both successes and challenges. The Project Manager leads a debriefing session, and the team collaborates on a comprehensive report summarizing the campaign’s effectiveness and lessons learned.
By working collaboratively, leveraging individual strengths, and maintaining open communication, the team successfully launches the new product campaign, achieving the desired marketing objectives and contributing to the overall success of the company.
What do you think are your greatest strengths and how could you bring them to this role?
My greatest strenghts.
-Working as a team.
-Communication and confidence.
-Promotion
I could bring all these strengths to the role by creating and developing marketing campaigns for exhibitions and events, creating content for the museum’s social media channels, and working with with colleagues across the museum to highlight and promote the museum, by helping the marketing team, by supporting media relations activity and assisting with press views, photocalls, and filming, Even more by supporting the cinema team in implementing aspects of the marketing strategy for picture Ville cinema, by evaluating campaign outcomes, by acting as a Brand Guardian ensuring that all communications both physical and digital are done on message.
Which communications channels do you think are going to be the most influential in the next 5 years?
The most influential channels will be social media. The reason for this is because everything is developing digitally. Everything is modernizing through social media. Social media is very powerful you can use it to contact people , make friends , promote your businesses and also to socialize in general and look at other public figures. Slowly and steadily social media is on the rise with the new technology coming into use as well. Social media enables to share diverse content quickly.
It enables instant communication, fosters global connections and allows for the rapid dissemination of information. Making it a powerful platform for shaping opinions and trends. Its adaptability , constant innovation and ability to engage diverse audiences make it likely to remain a prominent communication channel.
Can you tell us about a brand that you like and why you think it’s successful? Perhaps give an example of some digital content you particularly like from this brand.
I like the brand Nike. I like this brand because it is very versatile , they don’t just do clothes and trainers but they do other things as well. such as socks , boxers , caps , water bottles , gloves . bags and equipment. I have always loved Nike when I was a young child. Going to JD’s and Sports Direct every other week to buy clothes. Nike tracksuits , jumpers and T shirts. Nike is very fashionable and many people are aware of that. People from the whole globe know about Nike and how good quality clothes they sell.
Nike success can be attributed to several factors , including strong branding , innovative product design , effective marketing strategies , athlete endorsements and a global presence that taps into diverse markets. Their commitment to quality and performance has also contributed to building a loyal customer base over the years.
The digital content that I like from Nike is that they have a website and an app where you can shop online and even check what is new that they have brought out.
If you were creating a piece of digital content (for any social media channel of your choosing) how would you go about planning this? What do you need to consider?
I would plan this first by creating an initial idea.I would jot down different ideas on a piece of paper then choose which one to go with.I would ask my friends and family for any input or adviceI would.I would define my purpose and goals of my content.Set specific goals.I would have to know my audience. Understanding my target audience for example their interests.I would have to choose the right platform.Different platforms different audiences , where my target audience is most active.I would have to research trends.I would plan a schedule to post my content. I would determine the type of content i will be doing.I will write some engaging captions that will complement my content.I will also engage with my audience, by responding to comments and messages properly.
Feedback:
| Summary of interview feedback Gave really impressive examples of team working and project management.Was confident throughout and came across in a really professional manner. Maybe be cautious about using time management as a weakness, if you are using it make you have suggestions for how you can be supported through that by colleagues and what measures could be put in place to ensure that time deadlines are met. For example, is there a particular scheduling platform you prefer to use for digital content that would make it easier to manage deadlines, or a particular way you would prefer to receive information from colleagues? It would be good to be more specific in the examples you give on question 4, perhaps selecting one particular social media trend and why you think this will be popular in the next 5 years, or perhaps a trend you think could happen even if it doesn’t exist yet. |
Evaluation:
I did a lot of research when doing this project. I researched the target audience for my idea , how important it is, why this idea is so effective and what are the advantages and disadvantages of this idea. When doing my research I gathered loads of information and learned new things which I didn’t know. One of those things that I learned is that in 2022 the VR users grew up to 171 million users and that the Trendsetters audience segment was the most popular in visiting the Science Media museum and my idea is specifically targeted towards that group of people.
Whilst doing my research I learned how to scan for specific information, key information. I didn’t know what idea to put forward for the Science Media Museum until I researched what was already in the museum and what was not in the museum. Gaming in the museum was already in there but old fashioned gaming , retro gaming, I thought maybe add an upgrade to the museum which is virtual reality gaming. When doing my research I learnt how to understand and integrate resources gleaned through various means. I learned how to pitch an idea correctly with formal language and confidence. I learned which interview techniques were best for me to use.
When planning my interview, I looked at the SWOT analysis to help me with the questions that were going to be asked in the interview. Carl had put some questions that were going to be asked in the chat, so I had written my bullet points and answers to those questions already in a document. This gave me a confidence boost and helped me during the interview. Also having prepared 2 weeks in advance was beneficial. I would revise every other day the questions that were going to be asked.
Planning my interview was pretty easy for me, when it comes to planning I can confidently say I am very good. During my planning, I did face a challenge which was giving an example of a time when I had worked as a team. There are so many examples but I had to use one specific one which took time for me to choose one example.
Overall I think I did a really good job with this project. I learned new skills along the way such as creating a blog, This is one thing I had never done before. But by looking at other examples and step-by-step guides I managed to do it at the end of it. I learned how to pitch my idea formally. Pitching my idea was something I took a lot of time with I had to gather much information about Virtual reality gaming. I had to keep going back and forward on the visitors’ report to gather information. Delivering my pitch to the Science Media Museum team was nerve-racking for me at the start, but while I was talking about my idea I felt much more comfortable with it. They give really good feedback on my pitch. They said to me that I was confident with my pitch and It was a very good pitch in general.
If I were to do this project again I would get someone from the Gaming industry and interview them and ask them questions about virtual reality gaming. I would design some more short clips promoting the Yorkshire Games Festival. If I was to do my interview again , when asked about my weakness I would give an example of why its time management, how I can be supported through that by colleagues, and what measures could be put into place for deadlines to be met I would be more specific with my examples. This project taught me that I am capable of a lot of things and I am able to get things done if I put my mind to it, its also taught me how to work with a team professtionally.