Nike Advert – “Just Do it”
Legend has it that the founder of Wieden + Kennedy , Dan wieden , borrowed these words from death row convict Gary Gilmore. The commercial shows 80 – year old Walt Stack running his 17 miles on the Golden Gate Bridge as he does every morning.
Stack with his 62,000 miles run in his entire life, has been a true icon of the San Francisco running community. A strong brand allows its owner to expand market share, command higher prices and generate more revenue than its competitors. With its Just Do it campaign and strong product, Nike was able to increase its share of the domestic sport – shoe business from 18 percent to 43 percent , from £877million.
In the advert they are showing an old man running across a bridge this advert is aimed towards athletes, runners and people that are into running.
The camera skills are old fashioned; you can tell it’s filmed on one of those old cameras. The quality of the advert isn’t good because of how old it is but the editing to the advert does seem quite decent.
In this advert it is showing people how important it is to stay fit and healthy , they do this by showing an old man who is going for a run across a bridge. This advert is aimed towards people who want to stay fit and is mainly aimed towards a young age group who are into sports and staying active. But they use an old man to show the example so it even reaches to a larger audience like the elderly people who want to stay healthy. This advert is really good for people who are looking for motivation and drive.
(415) Nike – Just Do It (1988) – Very first commercial – YouTube
Just Buy It: Nike Advertisement Analysis Essay Paper Example – PHDessay.com
Addidas Advert – “Impossible is nothing”
“Impossible is Nothing” is adidas’ biggest brand advertising campaign in six years. The campaign, which integrates television, print and outdoor advertising, point-of-sale and Internet, starts in the US today and will be launched in Europe on March 1.
It has been developed by adidas’ global advertising agency 180/TBWA, the partnership between Amsterdam-based 180 and TBWA\Chiat\Day.2004 with a year-long brand campaign that brings to life the attitude adidas shares with athletes around the world – the desire to push yourself further, to surpass limits, to break new ground.
The campaign was launched today by boxing legend Muhammad Ali, his daughter Laila Ali and adidas-Salomon Executive Board Member Erich Stamminger in New York. The fully-integrated communication campaign shows the rich stable of adidas athletes past and present starting with the greatest of all time, boxing legend Muhammad Ali, long-distance runner Haile Gebrselassie, football icon David Beckham and NBA star Tracy McGrady, who challenge the impossible by taking risks, setting new records, changing conventions.
The campaign features 22 athletes in total, from various sports and regions, showcasing adidas’ unrivaled broad involvement in sports and unique relationships with athletes.
This advert communicates fitness and never giving up even if it’s impossible. The editing of the advert is done very well it is very simple but it makes the advert stand out. The quality of the video isn’t very good but it still shows its purpose.
This Advert shows famous icons and role models gathering up together to go for a run. Adidas use famous icons to attract more customers to buy their products. In this advert they are showing us to never give up and go for your goals , this advert specially targets the younger generation because it has got famous legends like Mohammed Ali and David Beckham in the video which means there will be a lot of young people interested in the products of Adidas.
adidas – “Impossible is nothing” adidas launches new global brand advertising campaign (adidas-group.com) (415) Adidas – Impossible is Nothing – R.I.P. Muhammad Ali – YouTube
Research into social media platforms. (find information on demographics,technical requirements and trends.)
Different social media platforms address different audiences and have different purposes but can also be used for the same advertising and promotional campaigns.
All platforms serve different purposes, and you’ll end up not only talking to the wrong audience in all respects, but using a weak strategy for all of them instead of expert campaigns for a select few.
Remember—the first step of Customer Value Optimization is to choose a traffic source, not many sources. And to do that, you’ll need to consider the following:
Who is your audience? Based on your customer avatar and demographic information, who is buying your product and what social networks are they on? If your ideal customer is scrolling through Facebook, but isn’t on Twitter, there’s no point in pouring your resources into writing killer tweets.
What are your goals? This is an important distinction to make. If you are on social media to create awareness and engagement, then you’re on the right track.
However…if you want people to buy things, you might want to be choosy about your platforms. People generally visit social media to see things, not to buy them.
What kind of business are you? If you’re B2B, you’re going to engage with social media viewers in a different way and on different channels than B2C.
Facebook:
Facebook started as a simple website for college students to be connected to friends and other students across the country. Nobody knew it would become a leading social media giant that connects the whole world and alot more.
Facebook offers the greatest opportunity to promote yourself, your company and even your brand. It allows you to post pictures, share video content, do live video feeds and create content that shows you’re more than a website with a logo.
Facebook demographics and usage:
- Number of monthly active users: 2.91 billion
- Largest age group: 25-34 (31.5%)
- Gender: 43% female, 57% male (no data on other genders)
- Time spent per day: 33 minutes
facebook is a social media platform that is aimed at the oldr people of society specifically ages 35 to 44.
Twitter:
The biggest difference between Twitter and Facebook is the types and sizes of the content. Twitter is all about immediate, instant information, making it ideal for breaking news updates, bite-sized chunks of information and brief sound-bites about your products.
Because content is limited to 244 characters, you have to make every word in your tweets count. Twitter also favorites quick visual content over videos, including pictures, GIFs and interactive components like polls.
Twitter demographics and usage:
- Number of daily active users: 211 million (up from 187 million)
- Largest age group: 18-29 (42%)
- Gender: 38.4% female, 61.6% male (no data on other genders)
- Time spent per day: 31 minutes
Instagram:
If you have an ecommerce business, Instagram is the perfect way to put your product right under your customer’s nose and link them directly to the place to buy it.
Because 90% of the information our brains receive is visual, this option of the different social media platforms and their uses plays into this to give you the most success with images.
Instagram demographics and usage:
- Number of monthly active users: 2 billion
- Largest age group: 25-34 (31.2%), with 18-24 close behind at 31%
- Gender: 48.4% female, 51.8% male (no data on other genders)
- Time spent per day: 29 minutes
The target audience that Instagram is used by are people under the age of 35. In fact 71 percent of IG users are under 35 and 16 percent are 35 to 44.
TikTok:
TikTok is a newcomer to the world of different social media platforms. Centered around the posting of short videos of under 1 minute, it’s ideal for sharing fun, engaging footage of your brand in action or your personal videos.
TikTok demographic data and usage:
- Number of monthly active users: 1 billion
- Largest age group: 10-19 (25%)
- Gender: 61% female, 39% male (no data on other genders)
- Time spent per day: 89 minutes per day
- TikTok’s popularity and growth are unprecedented (~10x more users since our last social media demographics breakdown).
- Not only is the user base booming but also activity — users are spending nearly 90 minutes per day on the platform.
- Fact: nearly 40% of Gen Z say they’re directly influenced by products they see on TikTok and brands should take notice.
- As more and more brands get on board, we’re seeing influencers do the same.
- TikTok is ramping up and “maturing” to meet the needs of its users, including more advanced ads and CRM integrations.
While Instagram is still a firm favorite, TikTok is moving up in the ranks. Plus, considering that short-form video content will become more popular, TikTok is the ideal platform to use in 2022.
- 57% of TikTok users are female and 43% are male.
- Roughly 43% of TikTok’s global audience is between 18 and 24 years old.
- 32% of TikTok users are aged between 25 and 34.
- Only 3.4% of TikTok audience is older than 55.
- 138 million monthly active users are from the US.
- 21% of Americans said they use TikTok in 2021.
- TikTok users spend an average of 52 minutes per day on the app.
- 90% of TikTok users visit the app more than once per day.
On tiktok you can use hashtags to gain more audience and people viewing your content. Most young people Use tiktok and when you post something it reachers users straight away thats if you use the right hashtags such as fyp.
Know The Different Social Media Platforms And Their Uses (ciriusmarketing.com)
Social Media Demographics to Inform Your 2022 Strategy | Sprout Social
17 Social Media Trends for 2022 and Beyond (influencermarketinghub.com)
I will be aiming my idea on tiktok because thats the platform everyone is using and is active on right now.