Demographics are defined as the age, gender, race, and education of your ideal audience. When you think about your audience, what are their core demographic characteristics? Exploring demographics will allow you to identify key aims in your project to engage, inform or entertain your chosen audience for a more effective project.
Project Title: Inside Battle
Project Summary: Lesley has Dissociative identity disorder (DID), this she developed her disorder at the age of 9 when she went through a very traumatic experience, she only has 2 personalties inside her, ones the normal version which is her normal self and the other personalty that comes out whenever the normal person losing control over her life, the 2nd personalty comes out, the second personalty will do everything to gain that control over her life including doing dirty work such as murder. She lives alone and does not have any other relationships other then her coworkers. Inside Battle is a short film showing Lesleys fighting her second personaltie fighting.
| Who is the demographic for your project? (Be specific – no one product will appeal to all. Identify the primary and secondary audience. You may want to explore psychographics as part of this.) | What research have you done to identify this demographic? (Are there any other types of media which are aimed at the demographic? Source research to support the aims and development of your project) |
| Since my film is psychological my target audience is 18+ since psychological thrillers they feature a number of unsettling individuals who suffer from mental ailments. Violence and psychological difficulties are common elements in most thriller films. | |
| How will you engage / inform / entertain this demographic? Consider the elements of your media project which will be tailored to the chosen audience. | How will you assess if your project is effective for the intended audience? (Consider primary research methods throughout the progress and completion of the project) |