In my final major project I have created a experimental music video for my client Deer Shed who is hosting a festival. For this festival the specific theme is called pocket planet, pocket planet is all about different cultures. My experimental music video is based of the Germanic mythology, that consists of doublegangers. I was heavily influenced by the Grimes brothers who I took a huge inspiration and made my experimental music video twisted.
My experimental music video is for children between 12-15 this is because the Germanic mythology was mostly told mostly aimed at children, as it is primarily for misbehaving children. Therefor my target audience is for pre teens.
Since this is for a festival, I want to create a terrifying atmosphere for pre teens. The entire purpose for my project is to fit the theme, which is pocket planet.
So, for my FMP, I created a experimental music video, and the theme will be horror. When I was brainstorming this idea, I was talking to my classmates about how I could tie it back to the theme, so I had to change a few things from the original idea, such as instead of it being a doubleganger, the protagonist was supposed to have a disability that caused her to have a split personality, however, because this is a family festival, I changed this because there will be children who will not be to comprehend what is going on. Another example is that in the initial idea, I planned to kill off the protagonist, but I decided against it because it should be family friendly. Because it has become a horror film for children, I have decided to add a bit of violence at the end but nothing too explicit.