{"id":3561,"date":"2022-03-07T10:46:51","date_gmt":"2022-03-07T10:46:51","guid":{"rendered":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10626680\/?page_id=3561"},"modified":"2022-05-27T17:05:47","modified_gmt":"2022-05-27T16:05:47","slug":"artwork-and-branding-logs","status":"publish","type":"page","link":"https:\/\/digitalspace.bradfordcollege.ac.uk\/10626680\/artwork-and-branding-logs\/","title":{"rendered":"Artwork And Branding Logs"},"content":{"rendered":"\n
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10th March<\/strong><\/h5>\n\n\n\n

Today, I started to work on the prints I made last week using the metal type printing press in college. I scanned the images in and saved them as high-resolution PNG’s so they would not lack in quality.<\/p>\n\n\n

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I then ran the three different prints through photoshop to begin editing them. I liked the first one in the images above as it had a lot of markings and grain still left on the paper. I used levels to make the grey turn darker and give it a noticeable contrast and then ran it through the threshold effect to alter the blackness\/whiteness of the logo and make the grain sharper. The image below was the outcome; it might not be the final logo design but it’s getting there!<\/p>\n\n\n\n

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A tutor helped to create some merchandise examples with his interpretation of the logo just as an experiment and to see the logo’s effectiveness. I really like the idea of inverting the logo to make it white with black grain; this is something I will look at when making the final logo. Here are some of the examples we created:<\/p>\n\n\n

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18th March<\/strong><\/h5>\n\n\n\n

This week, I carried working on the initial logo idea as we both liked the idea. So, I cleaned up the white border and experimented with things like drop shadow and inner glow, and inverting the image to make the logo white. I started to look at branding and background colour schemes we could be interested in too.<\/p>\n\n\n\n

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Plain logo<\/figcaption><\/figure>\n\n\n\n
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Logo in white<\/figcaption><\/figure>\n\n\n\n
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Logo with background colour and shadow<\/figcaption><\/figure>\n\n\n\n

After researching some experimental artwork designs for fonts, I stumbled across a video on TikTok where they photocopy words and blur\/warp them by dragging them along the photocopier as the machine is scanning them. I tried it for myself and came out with some really interesting results that I plan to experiment with on photoshop next week after I have scanned them in as high-resolution PNGs. These could look really interesting when combined and put with a background image, perhaps for an album cover.<\/p>\n\n\n\n

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