| Candidate Name | Carys Marshall |
| Candidate Number | 10608053 |
| Pathway | Music Performance and Production |
| Project Title | Event and Project Management |
| Section 1: Context (approx. 300 words) | |
| Over the past two years on the course, I have developed many skills that have changed my view on what I want to do in the future. These include performance, event management, video editing, planning and sound engineering. This exceeds anything I ever thought I would accomplish when I started the course. Learning these skills has been an enjoyable experience and has paved the way to choose this project because I discovered what I could accomplish to a high standard and still enjoy myself. In my immediate future, I want to get a degree in music and believe that my personal project will set out a great path for that. This is because it offers an opportunity to develop myself and my skills as both a manager and a musician, which will create a clearer career path. I aim to build a successful YouTube channel with at least 200 subscribers and a live stream on that channel that can reach a bare minimum of 10,000 views. I will do this by uploading weekly videos and promoting them using various platforms such as Instagram and TikTok. These will require a detailed plan for things such as photoshoots and video shoots for promotional trailers. I hope to develop a detailed and structured plan that will be continuously developed to get the best out of this project. I want the project to be a professional product, which is of a high-quality standard. I am setting the highest level of aspirations for each and every aspect of the project. I will ensure the highest possible quality throughout by putting in equal amounts of time and effort into all aspects of the project and consistently evaluating the work I have completed. | |
| Section 2: Research (approx. 50 words) | |
| 1. Barker, S. and Cole, R., 2009. Brilliant Project Management. 1st ed. New Jersey: FT Press. [Accessed 8 February 2021]. 2. Berkun, S., 2005. The Art of Project Management. Farnham: O’Reilly. [Accessed 8 February 2021] 3. Cannell, S. and Travis, B., 2018. YouTube secrets. Texas: Lioncrest Publishing. [Accessed 8 February 2021]. 4. Miller, W. and Calabrese, C., 2017. Become a YouTuber. 1st ed. For Dummies. [Accessed 8 February 2021]. 5. SAGE Journals. 2021. Project Management Journal: SAGE Journals. [online] Available at: <https://journals.sagepub.com/home/pmx> [Accessed 8 February 2021]. 6. Stanier, M., 2016. The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever. Toronto: Box of Crayons Press. [Accessed 8 February 2021]. | |
| Section 3: Problem solving (approx. 100 words) | |
| Throughout the project, I will be Implementing the use of a notebook to document my project. Especially for any problems that occur. This will enable me to reflect on things I overcome so that I can learn how to deal with future problems of a similar nature. This has worked for me previously. For example, when in the recording studio I wrote down every single problem we had and when it came to evaluation and reflection, I knew exactly what to write about. Another thing I will be doing is building a risk assessment of potential problems and solutions to be as prepared as is possible by coming up with the scenarios before they happen. In project 1, I used my initiative to solve problems and stayed determined and focused throughout. Due to this, I believe that I will be able to use this experience to understand and achieve my goals by applying what I have learned about problem-solving. | |
| Section 4: Planning and production (approx. 50 words) | |
| To manage my time efficiently, I need to create a schedule. This will mean planning thoroughly for each aspect of the project and allocating time for all tasks that need completing. Due to the project that I have chosen, I need to consider the resources that I need. This includes: a hard drive, notebook, video-editing software, cameras and assistance from other students. | |
| Section 5: Practical skills (approx. 100 words) | |
| In previous projects, I have learned many skills including management, video editing and promotion which will help me during this project. I decided to incorporate management into a final project because even though I am new to it, it is something that I find enjoyable and intriguing. To achieve a professional level of channel content, I need to use processes such as decision-making to help me get the most out of the project. | |
| Section 6: Evaluation and reflection (approx. 100 words) | |
| As I mentioned before, I will be equipped with a notebook at all points of this project. This will allow me to remember my thoughts and problems that I encountered when it comes to writing up evaluations and reflections. I want to reflect using the Rolfe Reflective Cycle. This is “What – What Next – What Now”. These require you to think about what happened, what caused it and how will you improve on this for next time? Using this will help me because I will be able to understand exactly what needs to be done. I also already know that this works due to me using it in my final project last year. | |
| Section 7: Presentation (approx. 100 words) | |
| My project will be presented visually. I intend to post videos and images of my work to YouTube, TikTok, Instagram and Digital Space. The YouTube content will be presented as behind the scenes footage and videos of work. There will also be the final performances uploaded as a live streamed showcase on the channel again. My social media posts will arouse interest by providing visual teasers and audience participation. Finally, I want to translate my notes onto digital space to describe how my project progresses in great detail using the Rolfe reflective cycle. | |
| Proposed Research Sources and Bibliography (Harvard Format) | |
| 1. Austin, B., 2019. Spotify: The Next Big Social Media Platform For Brands?. [online] Absolute Digital Media. Available at: <https://absolute.digital/magazine/why-spotify-could-be-the-next-social-media-platform-for-brands/> [Accessed 29 April 2020]. 2. Billboard. 2017. Ed Sheeran’s ‘Perfect’ Snapchat Filter: See How It Works | Billboard. [online] Available at: <https://www.billboard.com/articles/columns/pop/8078676/ed-sheeran-perfect-snapchat-filter> [Accessed 29 April 2020]. 3.Clifford, C., 2018. How DJ Khaled Went from Broke and In Jail To Making $24 Million, Working With Jay-Z. [online] CNBC. Available at: <https://www.cnbc.com/2018/03/02/dj-khaled-from-broke-to-snapchat-famous-and-working-with-jay-z.html> [Accessed 29 April 2020]. 4. 2017. Connecting with music music consumer insight. [ebook] the International Federation of the Phonographic Industry, p.3. Available at: <https://www.ifpi.org/downloads/Music-Consumer-Insight-Report-2017.pdf> [Accessed 7 May 2020]. 5. DJ, P., 2019. INSTA DJ | Social Media and The New Age Dancefloor – A Production By Pioneer DJ. [online] YouTube. Available at: <https://youtu.be/CBpldtnWm7M> [Accessed 21 April 2020]. 6. Glanz, W., 2018. Music and Social Media: In Perfect Harmony – Soundexchange. [online] SoundExchange. Available at: <https://www.soundexchange.com/2018/08/08/musicwatch-music-social-media-perfect-harmony/> [Accessed 28 April 2020]. 7. Ingham, T., 2019. What’s Facebook’s Game Plan in Music? – Music Business Worldwide. [online] Music Business Worldwide. Available at: <https://www.musicbusinessworldwide.com/tamara-hrivnak/> [Accessed 28 April 2020]. 8. Knight, A. and Sang, Z., 2019. Waterparks Talks Fandom, Victoria Justice & Going Viral on TikTok. Available at: <https://youtu.be/U45voIRsoqk?t=1295> [Accessed 30 April 2020]. 9. Knopper, S., 2016. Inside YouTube’s War with The Music Industry. [online] Rolling Stone. Available at: <https://www.rollingstone.com/music/music-features/inside-youtubes-war-with-the-music-industry-251376/> [Accessed 29 April 2020]. 10. Leight, E., 2019. ‘If You Can Get Famous Easily, You’re Gonna Do It’: How TikTok Took Over Music. [online] Rolling Stone. Available at: <https://www.rollingstone.com/music/music-features/tiktk-video-app-growth-867587/> [Accessed 21 April 2020]. 11. Marketing.twitter.com. n.d. Music on Twitter: Start With The Fans In The Front Row. [online] Available at: <https://marketing.twitter.com/na/en/insights/music-on-twitter-start-with-the-fans-in-the-front-row> [Accessed 28 April 2020]. 12. McCauley, S., 2019. TikTok For Artists: How to Get Famous In 60 Seconds | Octiive. [online] Octiive.com. Available at: <https://www.octiive.com/blog/tiktok-for-artists-how-to-get-famous-in-60-secs> [Accessed 21 April 2020]. 13. Viner, J., 2018. Why Instagram Is Taking Over The Music Industry. [online] Medium. Available at: <https://medium.com/the-dopamine-effect/why-instagram-is-taking-over-the-music-industry-bf4453e35ce3> [Accessed 28 April 2020]. 14. Wang, A., 2019. Snapchat, Like Everyone Else, Gets in The Music Game. [online] Rolling Stone. Available at: <https://www.rollingstone.com/music/music-news/snapchat-app-music-industry-839579/> [Accessed 29 April 2020]. 15. Wetmore, B. and Spritz, C., 2019. The ‘For You’ Age: How Tiktok Conquered 2019. [online] PAPER. Available at: <https://www.papermag.com/tiktok-break-the-internet-2641402771.html> [Accessed 2 April 2020]. |
| Project Action Plan and Timetable | |||
Week | Date Week Beginning | Activity / What you are intending to do – including independent study | Resources / What you will need to do it – including access to workshops |
| 1 | 01/03 | –Begin researching into management techniques and marketing strategies. –Conduct meetings with other course members to find out about their projects and discuss how these will be showcased on the YouTube channel. –I will also start uploading teaser promotions on social media. Monday – “did you miss us? new things coming soon…” Story upload Tuesday – Meg acoustic act recap on IGTV and a snippet of it on TikTok. Wednesday – Chelsea Dagger recap. Thursday – Barbora Original recap. Friday – Blooper from the first stream. –Reach out to BCB Radio, Telegraph & Argus, BBC Radio Leeds, and any other potential media marketing places to begin my wide-spread marketing plan. –Get in touch with the college marketing team to assist with this. This will mean being interviewed by Ruth Peterson for Bradford College’s promotion and the T&A article. | –Research sources found online and in books and journals. –Access to teams. –An idea of everyone’s schedule so I can talk to them at a convenient time. –Access to the YouTube, Instagram and TikTok. –A Linktree of all the social medias in one place. –A Phone. –Valid phone numbers and email addresses. |
| 2 | 08/03 | –Continue with research and begin preparation. This will include rebranding our social media and YouTube channel to a more project inclusive one. I will do this by talking to Paul Holmes, who will be able to help me design logos and header images for each platform. –I also want to begin planning out a teaser trailer to post on the homepage of the YouTube channel so that viewers can understand who we are as musicians and as a course. For this, I will conduct some interviews, use blooper videos and take personal performance footage from those who want to be included. –Post sketches of the logo ideas onto the Instagram story as a poll and let the viewers assist with the final decision of the rebranding. –Catch up with each of the groups to see how they are getting on. –Establish a solid upload schedule. –Reflect on the week by using the Rolfe Reflective Cycle. –Meet and prepare with BCB, T&A, college marketing and various other places to promote through them. –Discuss Year 1 projects and explain how my role will fit into their project. –Discuss with Abi how she can begin to help with promotion as we get more into the project and heavier promotion begins. | –Research sources found online and in books and journals. –Access to a personal workshop with Paul. –Video editing software. –A camera. –A microphone. –Audio editing software. –Teams. –Access to the YouTube, Instagram and TikTok. – A phone |
| 3 | 15/03 | –Upload the first piece of content to the YouTube channel. This will most likely be the finished teaser trailer and hopefully a video of project progression. This may include a video of the first podcast episode. -Post the final logo design to all our social media. I would like to do this in a similar way to Against The Current’s new era announcement video (cryptic video). –Conduct more catch-up sessions. –Finalise any research. –Reflect on the week by using the Rolfe Reflective Cycle. | –Research sources found online and in books and journals. –Video editing software. –A camera. –A microphone. –Audio editing software. –Teams. |
| 4 | 22/03 | –Urge all performers in the showcase to start rehearsing from this week. – –Continue catching up with everyone. –Reflect on the week by using the Rolfe Reflective Cycle. | –Access to the YouTube, Instagram and TikTok. –Teams. –Editing software. –Time for extra discussions. |
| 5 | 12/04 | –Create a new and more relevant band form for bandleaders and soloists to fill out. This will make my management role easier to cope with as I can understand what people need and can explain this to those willing to help for example the audio and lighting engineer. –Carry on with catch up sessions. –Have a photoshoot for promotion. –Reflect on the week by using the Rolfe Reflective Cycle. | –Teams. –Word. –Photographer. –Camera. |
| 6 | 19/04 | –Abi and I will also create physical promotion such as posters to leave in public spaces if this is permitted by local circumstances. –Have a mock rehearsal for the showcase. –Reflect on the week by using the Rolfe Reflective Cycle. | –A printer –Teams. –People to help with recording audio and video. –Cameras (Canon DSLR) and recording equipment. –Lighting engineer. –Performers. |
| 7 | 26/04 | –Final showcase performances recorded. This will not include any workgroups are recording and editing themselves, only things they need my help with. –Provide my feedback in catch up sessions to ensure this is perfect. –Begin edits. –Reflect on the week by using the Rolfe Reflective Cycle. | –Teams. –People to help with recording audio and video. –Cameras (Canon DSLR) and recording equipment. –Lighting engineer. –Performers. –Logic and Final Cut. |
| 8 | 03/05 | – Continue video editing. – Promote more to build up excitement. –Keep catching up with everyone and reminding them that I need everything finished by the end of this week. –Reflect on the week by using the Rolfe Reflective Cycle. | –Teams. –People to help with editing audio. –Logic and Final Cut. |
| 9 | 10/05 | –Add any final touches to the video, linking audio to it and making sure it is synchronized. –The final push of promotion. –Radio interview before the showcase. –Reflect on the week by using the Rolfe Reflective Cycle. | –Teams. –People to help with editing audio. –Logic and Final Cut. –YouTube. |
| 10 | 17/05 | –Evaluation and reflection of all work. – Release the showcase on 21st May – Doing a follow-up interview with BCB to talk about how the showcase went and playing it back on the radio that week. | –Contact with BCB Radio. –A microphone. –Teams. –Emails. |