We are basing our target audience from our statistics of followers on Instagram.
As you can see, our main audience is 18 – 24 year old males. This is exactly the age and gender of each member of the band. Because of this, as a general rule, we can base all the decisions we need to make, both musically and in terms of promotion, on what ourselves and our peers are into.
This will be very helpful to us as when it comes to aspects such as designing merchandise we can see if it would be effective or not just by asking ourselves if we would wear it, since we are essentially our target audience.