Our target audience is males and females from early teens to early 30’s. This is because people in their teens are most open to new music and actively seek out new music to listen to. This is compared to a study that shows that on average, people in their 30’s stop listening to new music due to having more refined taste(ajaymkalia, 2015). Because of our target audience, it would make sense to upload our EP to youtube as well as other digital music platforms. This is because of a survey conducted in 2016 that shows that 94% of youtube users between the ages of 16 – 24 use youtube almost exclusively for music (Paul Maskell, 2016).