My main focus on cost is promotion and how much it will cost to get my EP in the public eye. I will not be making physical copies of my EP therefore I don’t need to worry how much it will cost to make that copy, I may make a couple of hard copies of my EP if I want to take them to future gigs for easy promotion.
The platforms I will mainly be using to promote are:
I will also be distributing posters for my Final Performance and EP Launch. As well as this I will be booking a radio interview and possible newspaper promotion.
Online promotion
I have looked into how much reach £14.00, £50.00 and £100.00 would get me if I was to set up an advertising campaign on Facebook/Instagram. I firstly set my desired audience as then my reach will be more specific to my target audience:
I then added the minimum of £14.00 for promotion over 14 days of promoting my EP before release. This would get more views and interest on my product. I selected 14 days of promotion rather than 1 or 7 as I believe that adding a promotional advertisement for 2 weeks before the release will be more beneficial in terms of getting my name into the social platforms and getting people to buy my EP as it will be in the public eye longer.
For £14.00:
This would reach 220-640 people per day. This would be a good start however I am interested in having a larger budget to reach more people, especially since it is over the time scale of 14 days.
for £50.00:
This would reach a total of 780-2,300 people per day. I believe that the range is quite large compared to if I was to spend £14.00 for promotion. However for 14 days I believe that this is a good option to chose as it is within my price range which I am willing to spend and it also implies that it will a good outcome of revenue.
for £100.00:
For £100.00 I could be reaching 1600-4600 people per day over a timescale of 14 days. I believe that this would be a good opportunity and would reach a lot of my potential audience. However I believe that it would be financially better to spend in between £50.00 and £100.00 as this would be more within my price range.
for £75.00
This will reach 1200-3400 people per day and therefore believe that this would be the best option for promotion for me due to it reaching a fair amount of my audience as well as spending within my price range. Since it will also last for 14 days I believe that it could be a good opportunity to reach these people to gain interest in my EP.
budget:
Promotional BudgetThis includes: Online/Social Media and Posters/Flyers etc. |
£20.00 |
releaseThis includes: investing into a distribution company to place my music on platforms such as: Spotify and Itunes |
£20.00 |
TOTAL |
£40.00 |